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General News Idea Cellular to expand 4G to 20 circles by March 2017
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MUMBAI: India's third largest telecom operator Idea Cellular Wednesday said that it will expand 4G services to nine circles to take their wireless broadband footprint to 20 circles by March next year.

The Aditya Birla Group led telecom operator plans to add nearly 57,000 sites this year to enable the launch of 4G in circles of UP West, UP East, Gujarat, Mumbai, Bihar, Rajasthan, West Bengal, Assam and Jammu & Kashmir where spectrum was acquired in the auctions ended last month.

“Idea’s 4G footprint, by the end of this year, will cover our key 20 circles contributing 94% of the company revenue and 90% of industry revenue," Himanshu Kapania, managing director, Idea Cellular, said.

"I am confident that our stable and reliable operational execution will keep us ahead of the curve as we move into the next phase of telecom industry revolution driven by Digital," he added.

Currently, Idea’s wireless broadband network is spread across 17 circles. The company plans to achieve a network of nearly 250,000 sites and optical fibre network of 1.41 lakh km this financial year, it said in a statement Wednesday.

For the July-September quarter, Idea reported a 59% drop in its comprehensive consolidated income of Rs 90 crore, as compared to the April-June period. Fewer calls and competitive data rates caused by Reliance Jio's entry contributed to the loss incurred by the telco.

In order to compete with the freebies offered by Reliance Jio and to retain customers, Idea expects to launch its Idea branded games in the current quarter and ‘Idea Movies & Music Services’ in future.

The company also plans to introduce live TV, digital magazines and newspaper subscription, video and audio chat, rich messaging and Voice over IP services in the next financial year.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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