Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Indian consumers ready to ditch paid OTT services for free content
#1
Advertisement
[Image: OTT-Players-cover10.jpg]

MUMBAI: A study conducted by Boston-based Jana, the owner of mCent browser, claims that nearly 30% of Indian consumers plan to cancel their paid video subscriptions over free content.

The study titled ‘Video Streaming Services Report’ by surveying nearly 2,000 mCent users in India to determine consumer sentiment and trends across the streaming video landscape.

With 6 in 10 users preferring to only stream free content, Jana said its data showed that the net impact of free content is poised to have a massive impact on paid subscription services with 29.1 per cent of respondents saying they plan to cancel all premium services altogether.

As per the sample survey, YouTube has emerged as the dominant platform of choice for free content in India with 78.1% of the users followed by MXPlayer (57.5%), and Hotstar’s free ad-supported service (38.7%). As many as 63.7% of the surveyed users said they only stream free content from platforms like YouTube, MXPlayer and Hotstar.

Only 7.5% of users said they streamed more paid content than free content, while 9% said they streamed paid and free content about the same and 19.8% said they streamed more free content than paid content.

Jana co-founder and CEO Nathan Eagle CEO co-founder Jana said, “Our study shows that along with increasingly affordable data rates in India, consumer consumption of video content is also on the rise. With free content from YouTube, JioTV and MXPlayer, we expect this will have a dramatic impact on premium subscriptions in both the long and short term, as millions are planning to ditch paid services altogether.”

Movies and television shows are the most consumed content themes among 77.4% of users followed by sports among 54.9% users and children and family content among 32.1% users.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Eros Now adds FashionTV’s 12+ live TV channels, VoD content to its offering nairrk 0 308 09-27-2018, 01:06 PM
Last Post: nairrk
  General News: Eros Now expands into Indonesia through content partnership with Xiaomi nairrk 0 322 09-08-2018, 07:33 PM
Last Post: nairrk
  General News: ZEEL inks multi-year content deal with Airtel nairrk 0 179 08-21-2018, 07:32 AM
Last Post: nairrk
  IDF Exclusive: New Content & Premieres On Sun NXT IDF Knight 2 484 08-17-2018, 10:43 PM
Last Post: IDF Knight
  IDF Exclusive: New Content & Premieres On Zee5 IDF Knight 3 558 08-17-2018, 10:37 PM
Last Post: IDF Knight
  IDF Exclusive: ALTBalaji New Content & Premiers Updates IDF Knight 1 434 08-14-2018, 10:33 PM
Last Post: IDF Knight
  IDF Exclusive: New Content & Premieres On Amazon Prime Video IDF Knight 3 587 08-13-2018, 03:55 PM
Last Post: IDF Knight
  General News: Gaana offers free SonyLIV subscription on Gaana+ annual plan nairrk 0 354 07-28-2018, 07:09 AM
Last Post: nairrk
  General News: Viu forays into Tamil market with localised content nairrk 0 176 07-25-2018, 02:16 PM
Last Post: nairrk
  General News: Airtel TV to deepen focus on live sports, regional content in FY19 nairrk 0 288 07-20-2018, 11:05 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement