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General News Inox opens its third multiplex in Chennai
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MUMBAI: Multiplex chain, Inox Leisure has announced the launch of its third multiplex in Chennai. The latest Inox multiplex in Chennai has come up at The Marina Mall on the Old Mahabalipuram Road, popularly known as the OMR.

The multiplex has 1820 seats spread across eight auditoriums. The occasion also marks the launch of Inox’s homegrown giant screen format – BigPix in India. Inox’s latest addition in Chennai would augment its presence in Tamil Nadu to a total of 31 screens across five properties.

Inox already operates two multiplexes in Chennai, at Citi Center, Dr RK Salai and at Chandra Metro Mall, Virugambakkam. With this launch, Inox has expanded its presence to 139 multiplexes spanning 574 screens across 67 cities in the country.

Inox added that the new multiplex aims to redefine the cinema viewing experience with features including Inox’s very own big screen format, the BigPix, introduced first time in the country, with a stadium-like auditorium.

The auditoria are equipped with Laser projection system offering 300% brighter and crystal clear image quality and an outstanding uniformity with higher contrast. In addition, the theaters also offer a surround sound experience from the Dolby Atmos system, for the guests to enjoy a thunderous feel. The immersive ambience of each auditorium compliment the 3D view, which is powered by Volfoni Smart Crystal Diamond solution.

The multiplex has digital features like paper-less check-ins, touch-screen enabled ticketing and interactive food-ordering. There is a restaurant, Café Unwind. Inox has also introduced Kiddles, a play area for kids, loaded with toys, books, relevant activities and content.

Inox Leisure Alok Tandon said, “Our latest multiplex in Chennai is a complete package of entertainment, excitement, comfort and delectable gourmet experience. It has the best of technology, coupled with comfort, class and convenience, and a wide range of food choices, even for the non-movie guests. With this launch, we have reiterated our focus on ensuring a wholesome experience to our patrons and creating a stronger bonding with them. We are looking forward to welcoming the most passionate cinema-lovers to the latest entertainment destination in Chennai.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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