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General News Instagram to roll out new updates for interactive ads
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Facebook-owned Instagram has said that it will roll out four new updates for ads. Three of the updates will be related to its call to action button and the fourth will work with video link ads to make ads more visible and interactive. Now when you look at an Instagram ad for at least four seconds or tap on the name of the advertiser’s profile, the call to action button will be highlighted. Apart from appearing at the bottom of the advertiser’s profile, now when you open the call to action button, it will also show up in the ad’s comments which allow Instagram users to engage with a business quicker without additional tapping or scrolling.

“When we detect additional information from an ad like price, destination URL or app store rating, it will be automatically added to the call to action button,” said Instagram in a blog post. For video link ads, when people unmute a video they will be taken to the destination URL while the video continues to play at the top of the screen. Now people can explore, browse and take action on a landing page while continuing to watch the video. People can also go to fullscreen or dismiss the video player if they prefer to browse the web page.

Instagram had also announced that it will come up with new features for its iOS app as the company aims to take advantage of the recently launched iPhone 7 and iPhone 7 Plus’ camera capabilities. The new Instagram updates will introduce new filters and GIF features, a media report said. Apple recently launched iPhone 7 and iPhone 7 Plus models with major upgrades to camera department. Both the iPhones have 12-megapixel rear camera with optical image stabilization (OIS). The iPhone 7 Plus has a dual-camera setup with 12-megapixel cameras and offers 2X optical zoom and up to 10X digital zoom for photos. The new app will also use 3D Touch to allow users to add a photo to their Instagram Story.

http://www.bgr.in/news/instagram-to-roll...ctive-ads/
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