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General News Kannada channel Saral Jeevan to add news bulletins to its content line-up
[Image: FVfGHii.jpg]MUMBAI: Kannada infotainment channel Saral Jeevan is commemorating its second anniversary with the addition of news bulletins to its programming line-up from 19 February.

Saral Jeevan, which is known for its non-fiction programming with a focus on mythology, history, travel and insights from Indian heritage & culture, will launch four news bulletins.

The four news bulletins will comprise of Samachara Sourabha (Morning News), Madhyanthara Varadhi (Midday News), Nammur Sudhi (Regional News) and Samagra Samachara (Prime News).

Samachara Sourabha will feature the highlights of yesterday’s big news and the stories that are expected to develop during the day. It will be aired every day at 8 am.

Madhyanthara Varadhi (Miday News) is a lunch time bulletin featuring stories developed till 1pm. it will covers national and state news of importance every day at 1 pm.

Nammur Sudhi is a regional news bulletin which is dedicated to 30 districts of the state. It is driven by the reporters from district head quarters and will be aired every day at 7.30 pm.

Samagra Samachara (Prime News) is the comprehensive bulletin of the day with day’s highlights and big stories. It will focus on national and state politics. It will be aired at 10 pm every day.

Apart from news, the channel is also introducing prime time program ‘Amara Prema Kathegalu’ (Evergreen Love Stories) at 9 pm every Monday to Saturday. The programme is based on the legendary love stories from mythology & history. The most talked about love stories are scripted and presented with graphics support to the viewer.

Commenting on the launch of news content, Saral Jeevan business head Raghunatha Reddy said, “Our approach is to present few comprehensive bulletins along with our niche content. The bulletins are broadly categorized as breakfast, lunch and dinner time news. While other news channels are busy with flash & breaking news of all kind, Saral Jeevan sticks to comprehensive bulletin format with a clear gap of 3-5 hours between each bulletin.

Saral Jeevan editor MS Raghavendra commented,“We had a good content run of Ajji Helida Kathe (Grandmother Tales), History series and other programming inspired by our heritage & culture. Now is the time to strengthen `info’ area, hence the introduction of few bulletins. We are confident that the new blend of NEWS & programming will be liked by our viewers.”


Airtel Digital HD Recorder / Kerala Vision Digital TV
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