Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News 'Koffee with Karan 6' takes off with exclusive brand partners
#1
Advertisement
[Image: cl62wVy.jpg]

MUMBAI: Indian film director Karan Johar’s crowd-pleasing talk show Koffee with Karan came back with its sixth season earlier this week. The opening episode of the new season featured Alia Bhatt and Deepika Padukone.

The show airs on Star World, which is a part of Star India. According to Livemint, the broadcaster is anticipated to make around Rs 35-40 crore from sponsorship deals.

The list of the sponsors includes high profile brand names such as multimedia speaker Google Home which is the presenting sponsor of the show, ‘driven by’ German automobile manufacturer company Audi and ‘powered by’ telecom operator Idea. Jaquar, OPPO F9 Pro and L’Oreal Paris are the lifestyle, special and beauty partners for the show.

Speaking to Livemint, a Star spokesperson said, “As the longest running chat show on Indian television, Koffee With Karan sets new benchmarks with every new season creating unprecedented buzz and aggregating premium consumers across the television and digital platforms.”

“As such, brands are more than excited to leverage the show and create unique integrations that would excite their target audiences,” added the spokesperson.

The spokesperson also explained how they’ll use brand integrations during the show, like; the host Johar could use the Google Home features in between the show or in the rapid fire round, the questions could be read from an OPPO phone or a celebrity who gives the answer of the season in the rapid fire round could be awarded with an Audi.

Star is also looking to engage with the viewers through social network, as every week, viewers will have a chance to win autographed mugs of their favourite celebrities by participating in the Twitter contest held by Star World. The show will also offer an opportunity to be on the Koffee couch and field rapid fire questions from Johar through a Facebook camera innovation which will be captured on social media.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: AXN India to launch brand new original series ‘Twinning’ nairrk 0 275 10-10-2018, 12:42 PM
Last Post: nairrk
  General News: Aaj Tak launches brand campaign ‘Saare Jahaan Se Sachcha’ nairrk 0 253 09-19-2018, 01:05 PM
Last Post: nairrk
  General News: 9X Jalwa conducts a multi-city activation across media agencies for brand campaign nairrk 0 302 07-04-2018, 03:01 PM
Last Post: nairrk
  General News: Discovery India and BYJU’S partners to launch India’s biggest integrated school quiz nairrk 0 228 06-18-2018, 06:28 PM
Last Post: nairrk
  General News: Sony BBC Earth partners PVR to release Blue Planet II in 48 theatres across 22 cities nairrk 0 352 05-15-2018, 07:27 PM
Last Post: nairrk
  General News: ATKT partners Star Movies for ‘My Star Movies at 9’ initiative nairrk 0 382 04-17-2018, 06:54 PM
Last Post: nairrk
  General News: SET’s sub-brand SET Originals to debut on 20 Jan with ‘Prithvi Vallabh’ launch nairrk 0 378 01-03-2018, 10:30 AM
Last Post: nairrk
  General News: tar Gold Select HD partners select DTH ops to showcase ‘Mughal-E-Azam’ nairrk 0 378 12-11-2017, 06:30 PM
Last Post: nairrk
  General News: Coca Cola’s water brand is the title sponsor of ‘TED Talks India Nayi Soch’ nairrk 0 439 12-01-2017, 09:12 AM
Last Post: nairrk
  General News: AXN partners Irish House for Karaoke nights to promote ‘The Voice’ nairrk 0 263 11-15-2017, 07:15 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement