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General News Live streaming app Swoo launches game show in India
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MUMBAI: Swoo, a leading global live streaming platform established in Middle East, has launched its celebrity hosted live video streaming game show Swoo Trivia Show in India.

The Swoo Trivia Show is expected to be one of the biggest online live game shows in India, run by a celebrity host right in your palms.

Hosted at a specified pre-defined time with 10 multiple choice questions with 3 options, each testing the IQ level of the participants to answer each question in 10 seconds. Prize money worth thousands will be awarded to the winning participants, redeemable through money wallet apps like PayTM.

Commenting on the launch of Swoo Trivia Show, Swoo CEO Divyesh Mahajan said, “India is one of the most exciting markets to be in. With a rise in smartphone ownership globally, India is expected to have the second highest smartphone users, 530 million, in 2018. Many young Indians are looking for avenues to showcase their talent and be heard. The proliferation of smartphones coupled with affordable data and the right platforms has empowered Indians like never before.

“We are extremely excited and overwhelmed to make inroads into the Indian market and foster the growth of this untapped talent. Our aim is to engage with influencers to establish connection with Indian population – be it students, young working professionals or mothers across different parts of the country and encourage them to use Swoo and participate in the Swoo Trivia Show to earn money.”

Swoo is a live broadcasting app available across Android/ iOS/ Web platforms, providing a space to users to experience anything happening across the world and showcase their talent via live videos.

Launched about a year ago, Sswoo has built a community of close to 6 million users globally and India accounts for about 30% of SWOO’s total user base.

Gaining popularity in tier 1 and 2 markets, Swoo aims to further tap into the huge potential of social media savvy Indian users and empower them with a platform to unleash their talent and skills to equip them for a better tomorrow.

The videos on Swoo are broadcasted by influencers, celebrities, and experts – giving the audience a peek into the lives of their idols by motivating, inspiring, educating and entertaining them.

The technology features of this platform enable broadcasters to create high-quality and interesting content, streamed to far-flung and remote audiences. User videos in Hindi, Urdu, English, and Arabic are aggregated under multiple categories like entertainment, travel, technology, culture, sports, and health.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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