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General News MIB grants another TV channel licence to Sitaram Agrawalla’s Sarthak Music
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MUMBAI: The ministry of information and broadcasting (MIB) has granted a licence to Sarthak Music Pvt Ltd to launch Sidharth Bhakti channel. The non-news uplinking/downlinking licence was granted on 17th March.

In December, the company had received a non-news uplinking licence under the name Sidharth Gold. Sarthak Music is promoted by Sarthak TV founder Sitaram Agrawalla. Sidharth Broadcasting, another company promoted by Agarwalla, had received a licence under the name Sidharth TV in August.

As reported by TelevisionPost.com earlier, Agrawalla will be re-entering the TV broadcasting business in July 2020 once the non-compete agreement with ZEEL ends in June 2020. In July 2015, ZEEL had acquired Sarthak TV for Rs 115 crore in an all-cash deal. The non-compete agreement barred Agrawalla from starting a new TV channel till June 2020.

[Image: Master-List-of-Permitted-Private-statell...2020-1.jpg]

Agrawalla had floated a new company Sidharth Broadcasting to launch TV channels in Odia and Bengali languages. The company plans to launch four channels – three in Odia and one in Bangla.

Sidharth Broadcasting and Sarthak Music had applied for four TV channel licences and one teleport licence to the MIB. Agarwalla plans to launch four channels namely Sidharth TV (Odia GEC), Sidharth Bhakti (Odia devotional), Sidharth Music (Odia music), and Sidharth Bangla (Bangla GEC).

Apart from Sidharth Broadcasting and Sarthak Music, Agrawalla also owns Sarthak Films and Recorded Music Performance Ltd. Sarthak Films, which produces Odia movies, also owns and operates two FM radio stations.

Televisionpost
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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