12-01-2017, 06:15 PM
MUMBAI: Music broadcaster MTV has unveiled its campaign for promoting safe sex this World Aids Day with the message #Letsgetiton.
The channel has created a film about a boy and his of parents who find a box of flavoured condoms in their son’s room. They are expectedly angry with him, but for a rather unexpected reason. What follows is a story that reminds Indian youngsters about the first and foremost rule of having sex – always use a condom.
Talking about the World Aids Day campaign, Viacom18 head youth, Music and English entertainment Ferzad Palia said, “As the ultimate word on the youth, it is our duty and our responsibility to also make them aware of important issues which concern them directly. AIDS is a sensitive but extremely important topic and we aim to create awareness and sensitize youngsters in the language they like and understand best – humour.
“The film has a fresh and fun tone and we have tried to communicate the message through an interesting take on the mother-son relationship. It is also an attempt to make the country aware that instead of treating sex as a taboo subject, one must educate oneself and others about the importance of safe sex and more so while dealing with teenagers.”
Source:
The channel has created a film about a boy and his of parents who find a box of flavoured condoms in their son’s room. They are expectedly angry with him, but for a rather unexpected reason. What follows is a story that reminds Indian youngsters about the first and foremost rule of having sex – always use a condom.
Talking about the World Aids Day campaign, Viacom18 head youth, Music and English entertainment Ferzad Palia said, “As the ultimate word on the youth, it is our duty and our responsibility to also make them aware of important issues which concern them directly. AIDS is a sensitive but extremely important topic and we aim to create awareness and sensitize youngsters in the language they like and understand best – humour.
“The film has a fresh and fun tone and we have tried to communicate the message through an interesting take on the mother-son relationship. It is also an attempt to make the country aware that instead of treating sex as a taboo subject, one must educate oneself and others about the importance of safe sex and more so while dealing with teenagers.”
Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
Airtel Digital HD Recorder / Kerala Vision Digital TV