Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News MTV launches campaign to promote safe sex on World Aids Day
Advertisement
#1
MUMBAI: Music broadcaster MTV has unveiled its campaign for promoting safe sex this World Aids Day with the message #Letsgetiton.

The channel has created a film about a boy and his of parents who find a box of flavoured condoms in their son’s room. They are expectedly angry with him, but for a rather unexpected reason. What follows is a story that reminds Indian youngsters about the first and foremost rule of having sex – always use a condom.

Talking about the World Aids Day campaign, Viacom18 head youth, Music and English entertainment Ferzad Palia said, “As the ultimate word on the youth, it is our duty and our responsibility to also make them aware of important issues which concern them directly. AIDS is a sensitive but extremely important topic and we aim to create awareness and sensitize youngsters in the language they like and understand best – humour.

“The film has a fresh and fun tone and we have tried to communicate the message through an interesting take on the mother-son relationship. It is also an attempt to make the country aware that instead of treating sex as a taboo subject, one must educate oneself and others about the importance of safe sex and more so while dealing with teenagers.”

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  General News: Network18 launches #MakeYourOwnMask campaign nairrk 0 295 04-13-2020, 02:21 PM
Last Post: nairrk
  General News: Dandelooo launches second season of pre-school animated series ‘Petit’ nairrk 0 399 04-08-2020, 06:53 PM
Last Post: nairrk
  General News: Star Movies launches kids content initiative in afternoon slot nairrk 0 349 04-01-2020, 11:35 AM
Last Post: nairrk
  General News: Star Plus’ ‘Naamkarann’ launches on Georgia’s Rustavi2 nairrk 0 341 03-20-2020, 10:11 AM
Last Post: nairrk
  General News: Star Jalsha launches family game show ‘SuperStar Parivaar’ nairrk 0 347 03-18-2020, 10:56 AM
Last Post: nairrk
  General News: Zee Thirai highlights its unique brand proposition through new campaign nairrk 0 267 03-10-2020, 12:07 PM
Last Post: nairrk
  General News: DSport to live telecast Davis Cup World Group Qualifier between India, Croatia nairrk 0 320 02-19-2020, 07:24 AM
Last Post: nairrk
  General News: Star World to premiere ‘Homeland’ S8 starting 16 Feb nairrk 0 302 02-13-2020, 07:22 AM
Last Post: nairrk
  General News: Star World to launch Sitcom Binge Week from 30 Dec nairrk 0 339 12-27-2019, 07:18 AM
Last Post: nairrk
  General News: Sony Sab launches ‘Khushiyon Wala New Year’ contest nairrk 0 356 12-14-2019, 06:48 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement