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General News Malayalam market to get more diverse with launch of a news channel, Bigg Boss
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MUMBAI: Insight Media City, the owner of Malayalam general entertainment channel- Flowers TV, will launch a Malayalam news channel named Twenty Four on August 4.

Insight Media City India was founded by a group of investors during March 2013 with the aim of putting up a media city in Kochi. Inside Media City Managing Director R Sreekandan Nair has over three years of experience in this space. The senior management consists of people with plenty of experience in the industry, having worked with various other TV broadcasting companies.

Launched on 12 April 2015, Flowers TV, within a span of three years, has gained immense popularity among the Malayalam audience with programs like family comedy drama Uppum Mulakum, comedy reality show Comedy Uthsavam.

Star India’s Malayalam GEC Asianet is set to launch the first season of Bigg Boss, which will go on air from June 24. The show will be hosted by Malayalam actor Mohanlal.

Bigg Boss is already doing well in the regional languages- Tamil, Kannada, Bengali and Marathi. So the makers of the show, Endemol Shine, wanted to explore another big market- Malayalam. The show will have 15 celebrities who will be locked inside the house for 100 days.

Some of the participants who are been expected to join the Bigg Boss house are S Sreenath, Ramesh Pisharody, Archana Suseelan, The Enga Veetu Mapilai girls, Govind Padmasoorya, Ranjini Haridas and Priya Varrier, whose winking scene in Oru Adaar Love movie has gone viral and she became a sensation overnight.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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