Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Manoranjan Group all set to venture into FTA Hindi GEC space
Advertisement
#1
MUMBAI: Creative Channel Advertising and Marketing (Manoranjan Group) is venturing into the Hindi general entertainment space with the launch of Manoranjan Grand.

The free to air (FTA) Hindi GEC will launch on 15th August. The test signal of the channel is already on. The company had received the licence to launch Manoranjan Grand in February.

This will be the third channel from Manoranjan Group which already owns and operates Manoranjan TV (Hindi movie channel) and Manoranjan Movies (Punjabi movie channel).

Creative Channel Advertising and Marketing president Sahib Chopra said that Manoranjan Grand will look to plug in the gap in the FTA market due to the exit pay-TV broadcasters.

Leading networks like Star India, ZEEL, Sony Pictures Networks India, and Viacom18 have converted their FTA Hindi GEC and movie channels to pay in new tariff regime of the Telecom Regulatory Authority of India (TRAI). Currently, there are two leading FTA Hindi GECs Dangal and Big Magic.

“There is a gap in the market which Manoranjan Grand will fulfill. We see space for a new Hindi GEC in the FTA market,” Chopra said.

Manoranjan Grand will have two hours of original primetime programming on weekdays and three hours on the weekends. Going forward, this will be increased to 5-6 hours during prime-time and afternoon bands.

The channel will focus on crime, thriller and comedy genres. It will be targeted at rural Hindi speaking markets. The key TG would be female audiences.

Chopra said that the company is in talks with direct to home (DTH) as well as cable TV operators for carrying the channels. “We will also look at DD Free Dish as and when a slot comes up for bidding,” he noted.

The company will start monetising once the channel settles down and ratings start coming in. “It will at least 2-3 months to start monetising. We hope to break-even in the third year,” Chopra asserted.

Regarding Manoranjan TV and Manoranjan Movies, Chopra said that the two channels have established themselves. Both the channels are FTA and are available on DD Free Dish.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Ramayan re-run breaks TRP records, garners highest ratings for a Hindi GEC show.. nairrk 0 339 04-05-2020, 10:50 AM
Last Post: nairrk
  General News: Hindi GEC Manoranjan Grand to be relaunched as a Bhojpuri GEC from Apr nairrk 0 263 02-17-2020, 01:58 PM
Last Post: nairrk
  General News: Hindi news channel Zee Hindustan now available in Tamil, Telugu nairrk 0 345 12-03-2019, 11:08 PM
Last Post: nairrk
  General News: Sony Pictures Sports Network launches Hindi commentary for marquee UFC events nairrk 0 372 09-03-2019, 02:08 PM
Last Post: nairrk
  General News: MIB has granted permission to 573 channels containing Hindi.. nairrk 0 361 07-22-2019, 12:20 PM
Last Post: nairrk
  General News: ZEEL launches premium Hindi movie channel &xplorHD nairrk 0 404 07-19-2019, 02:06 PM
Last Post: nairrk
  General News: Viacom18 acquires TV rights for Hindi version of Rajnikanth’s ‘Petta’ nairrk 0 418 05-15-2019, 07:02 AM
Last Post: nairrk
  General News: TV18 complains to TRAI about placement of Republic Bharat in non-Hindi news genre nairrk 0 695 02-18-2019, 12:00 PM
Last Post: nairrk
  General News: ABCPL set to launch Hindi news channel TV9 Bharatvarsh in March nairrk 0 623 02-17-2019, 09:29 AM
Last Post: nairrk
  Update: Republic Bharat, Arnab Goswami’s Hindi offering, to debut on 26 January nairrk 0 469 12-17-2018, 08:06 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement