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General News Marathi youth GEC Zee Yuva launches on dittoTV
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MUMBAI: Zee Yuva, a youthful Marathi channel from the stable of Zee Entertainment Enterprises Ltd (ZEEL), is now available on dittoTV.

Launched in August, Zee Yuva offers refreshing, light-hearted and contemporary content that resonates with younger audiences.

Zee Yuva and Zee Talkies business head Bavesh Janavlekar said, “Content consumption patterns in India have evolved over the last few years, and younger audiences consume entertainment on the go. Since Zee Yuva caters to a younger audience, dittoTV is an ideal platform that suits our viewers. With dittoTV, they can enjoy shows anytime and anywhere.”

ditto TV business head Archana Anand said, “Due to its novel content, Zee Yuva strikes a connect with our subscribers, especially college and hostel students. It is an exciting and relevant addition to our offerings. We have witnessed a high consumption of regional GECs on dittoTV. Going forward, we will continue to expand the variety of channels across languages and genres to suit audiences across different target groups.”

dittoTV is available on Android, Windows and iOS platforms. The subscription charges for three months, six months and one year are Rs 50, Rs 90 and Rs 170 respectively.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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