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General News Mehbooba Mufti to launch Radio Mirchi’s Jammu station
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#1
[Image: just-in-radio-mirchi.jpg?itok=-jxta7ak]

MUMBAI: Remember us announcing the operations for Radio Mirchi in Jammu? The station is all set for an official launch tomorrow i.e. 10 October.

The station will be launched by the Chief Minister of Jammu, Mehbooba Mufti.

Radio Mirchi will be the second station to launch in Jammu after Big FM. It was in 2006 when Big FM entered Jammu and since then has been a solo broadcaster. Radio Mirchi's entry will bring in a change for the Jammu listeners.

Both BIG FM and Radio Mirchi don’t seem to be heading towards the term 'competition' with this launch, as BIG happens to be a retro station. Radio Mirchi, on the other hand, is a contemporary hit station.

Amongst others, RED FM has entered Jammu a few weeks ago, but it’s still in its test phase. FM Tadka too is working towards launching its station there.

Radio Mirchi will start with two shows, morning and evening with RJ Nishant and RJ Shwetma.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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#2
Radio Mirchi hits Jammu airwaves

[Image: just-in-airwaves.jpg?itok=zszKVo2_]

MUMBAI: Radioandmusic was the first one to inform you about Radio Mirchi’s new station launch in Jammu. Here we are back with more details about the launch, the show and offerings to the Jammu listeners.

RJ Shwetima and RJ Nishanth, the host of Radio Mirchi Jammu were introduced to the audience. The RJs promised to keep the listeners in Jammu entertained with their on-air antics. Along with them, two more RJs were introduced to the audience, RJ Sayema who hosts an afternoon show at Mirchi and RJ Rochie, night show MirchiInstaPyaar host.

Mirchi’s Jammu playlist will comprise 70 per cent Bollywood and 30 per cent Punjabi music – providing listeners with the best of both worlds. The chosen combination is a result of careful research and talking to potential listeners in the city. Mirchi also promises to keep listeners hooked by taking up discussions on the topics that are most relevant to the youth today and also entertaining them with celeb chats, comedy and infotainment.

Speaking on this occasion, Mehbooba Mufti Chief Minister of Jammu & Kashmir said “I am extremely happy that a national FM brand of such repute has started operations in Jammu. I am sure it is only a matter of time before Mirchi becomes a part of the social and cultural fabric of this beautiful city. I wish them the very best.”

Radio Mirchi COO Mahesh Shetty commented, “We are very happy to be launching in Jammu. As a brand, we believe in creating customized products for our markets, tailored to suit the preferences of the city. This approach has helped Mirchi achieve a leadership position within a short span of time in the cities we operate in. In Jammu, too, we have designed our playlist and on-air experience around what the people of Jammu told us they wanted to hear and we are confident that our listeners will enjoy what we put on-air. We look forward to becoming an integral part of every Jammuite’s life in the days to come.”

Another radio network to go on-air in Jammu this week is RED FM. RED will launch tomorrow.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
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