Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Mirchi associates with Delhi govt on substance use
#1
Advertisement

MUMBAI: Radio Mirchi has culminated the second season of Mirchi Degree and educated students on the issues of substance use.

Radio Mirchi 98.3FM – a leading radio station, saw the culmination of its flagship campaign, ‘Mirchi Degree’ to to boost the confidence of every student. This year, Mirchi has associated with the Government of Delhi to talk about the sensitive issue of usage of drugs by college students.

The campaign, which started last year, is curated to encourage students to believe that it is not only the formal degree that will take them to heights but the unconventional talent hidden in them also plays a vital role to achieve success. This year, the campaign was endorsed by celebrities such as Ajay Devgn, Varun Dhawan, Raj Kumar Rao, Ileana D’Cruz, Shreyas Talpade and Esha Gupta. The initiative was aimed to address the issue of substance use and compelled students to get high only on their talent and not on any substance.

As part of the activity format, fully branded activity vehicle was deployed in campuses in Delhi/NCR including elite colleges like SRCC from the Delhi University North Campus. Led by RJ Naved, Radio Mirchi team along with the Mirchidaar RJs invited the students to showcase their talent through Live performances inside the bus and provided them a chance to earn a Mirchi Degree.

With the students posting funky pictures on their social media handles, RJ Naved was seen entertaining and cheering them.

As part of the drive, Mirchi spoke to several addicts, peddlers, doctors, NGOs to shed light on the growing concern. To spread the message, the Mirchi team conducted both on-air and on-ground activities to college campuses in Delhi NCR.

Radio Mirchi cluster head Pritesh Chothani said, "The idea that passion is as important as education, we want all students to be confident of their talent and stay away from substance. Talent will take you far, anything else will not.”

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Radio Mirchi expands footprint in US with launch in new cities nairrk 0 452 03-07-2019, 09:25 AM
Last Post: nairrk
  General News: Radio Mirchi launches new station in Bharuch, eyes five more stations in Gujarat nairrk 0 697 08-06-2018, 02:55 PM
Last Post: nairrk
  General News: Radio Mirchi and CCC come together to promote entrepreneurship nairrk 0 677 07-27-2018, 12:36 PM
Last Post: nairrk
  General News: Radio Mirchi's new station in Akola gets soft launch nairrk 0 673 07-26-2018, 12:51 PM
Last Post: nairrk
  General News: Punjabi stars turn RJs for Radio Mirchi nairrk 0 554 07-24-2018, 12:50 PM
Last Post: nairrk
  General News: Radio Mirchi launches in Andhra Pradesh's Rajahmundry and Warangal nairrk 0 629 07-13-2018, 09:37 AM
Last Post: nairrk
  General News: Celebrate 'Singlehood' with 98.3 FM Radio Mirchi nairrk 0 487 06-27-2018, 07:32 AM
Last Post: nairrk
  General News: Radio Mirchi 98.3 starts operations in Srinagar! nairrk 0 403 06-20-2018, 07:30 PM
Last Post: nairrk
  General News: MSO Asianet moves Delhi HC as Star switches off signals nairrk 0 537 06-13-2018, 10:03 AM
Last Post: nairrk
  General News: Radio City Mumbai and Delhi RJs join hands to cheer for Indian Football Team nairrk 0 585 06-09-2018, 06:58 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement