Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Mirror Now bolsters prime-time line-up with a new show ‘The Last Word’
Advertisement
#1
MUMBAI: Times Network’s second English news channel Mirror Now has launched a new show ‘The Last Word’, which will be anchored by prime-time anchor, Tanvi Shukla.

Promising high viewer engagement, the structured format of ‘The Last Word’ raises issues that are critical to our citizens and demand accountability from the powers that drive improvement.

At every stage of the debate, the audience will express their opinions and act as a panel of jury. This will enable viewers to express their concerns and appreciations for their elected representatives by giving their ‘THE LAST WORD’ as the verdict.

The key highlight of the show will be the audience LIVE polls through Twitter and Involvement of the callers. This show will bring the idea of participatory democracy in its true essence – Make the public, the judge, jury, and prosecutor.

Commenting on the show, Mirror Now executive editor Faye D’souza said, “With Mirror Now, the focus has always been on the citizens. We have cultivated a loyal viewership by showcasing subjects that affect day-to-day lives of Urban Indians. The idea behind our new 10 pm show is to raise issues that are pertinent to viewers and force the authorities to answer and act. ‘THE LAST WORD’ will aim to truly be the platform where such issues are brought closer to the results that citizens expect and seek.”

True to its promise of putting You First, Mirror Now with its flagship show ‘The Urban Debate’ holds and questions people in power accountable, for any inefficiency and apathy that affects the day-to-day life of citizens.

The new show ‘The Last Word’ that voices the views of the people to the authorities, will further accelerate the emerging dominance of Mirror Now with a significant and growing market share of 14% in the primetime band.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Star Bharat to launch show based on Dr. Babasaheb Ambedkar nairrk 0 339 04-14-2020, 02:06 PM
Last Post: nairrk
  General News: Colors fine-tunes its content line-up nairrk 0 199 04-07-2020, 11:23 AM
Last Post: nairrk
  General News: Buniyaad and Shrimaan Shrimati back on Doordarshan.Know telecast time & other details nairrk 0 199 04-04-2020, 10:16 AM
Last Post: nairrk
  General News: Star Jalsha brings back mytho show ‘Mahabharat’ nairrk 0 240 03-30-2020, 11:07 PM
Last Post: nairrk
  General News: Colors curates line-up of original, seasoned shows across genres nairrk 0 205 03-27-2020, 07:00 PM
Last Post: nairrk
  General News: Zee Picchar curates special line-up of movie premieres nairrk 0 222 03-23-2020, 06:45 PM
Last Post: nairrk
  General News: Colors Tamil to launch supernatural fiction show ‘Mangalya Dhosham’ nairrk 0 245 03-23-2020, 10:18 AM
Last Post: nairrk
  General News: Star Jalsha launches family game show ‘SuperStar Parivaar’ nairrk 0 258 03-18-2020, 10:56 AM
Last Post: nairrk
  General News: Colors to beef up prime-time with new fiction show ‘Barrister Babu’ nairrk 0 275 02-03-2020, 07:06 PM
Last Post: nairrk
  General News: Zee Telugu to strengthen prime-time with ‘Prema Entha Madhuram’ nairrk 0 226 02-03-2020, 07:04 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement