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General News Mixed bag of show launches on Hindi GECs in Jan
[Image: screenshot_www_televisionpost_com_2017_02_09_11.jpg]MUMBAI: With the start of the New Year, the Hindi GEC category went beyond kitchen politics to offer new content to its viewers.

The first month of 2017 witnessed the launch of five different shows on Hindi GECs like Star Plus, Sony Entertainment Television (SET), Zee TV and Life OK. The genres ranged from reality to romantic drama, historical to social issue drama.

Star Plus’ singing reality show ‘Dil Hai Hindustani’ was the first launch of the month. After gaining success with Honey Singh’s ‘India’s Raw Star’ in 2014, ‘Dil Hai Hindustani’ is the second singing reality show from the channel.

The non-fiction show airing at 8 pm clashed with other shows such as SET’s ‘Indian Idol’ and &TV’s ‘The Voice India’. To stand out from already existing singing reality series, ‘Dil Hai Hindustani’ featured only Bollywood songs and has participants from across the world. [Image: screenshot_www_televisionpost_com_2017_02_09_11.jpg]

Produced by Frames Production, the show has got Karan Johar, Shekhar Ravjiani, Shalmali Kholgade and Badshah on the judges’ panel. Like other reality shows, it also has various guest judges to attract audience.

Besides launching the reality show, Star Plus also made some changes to its weekday programming with the launch of ‘Meri Durga’ for the early prime-time band. With ‘Meri Durga’ occupying the 6.30-pm slot, the channel has shifted its existing show ‘Suhani Si Ek Ladki’ to 5 pm. While the early prime time is generally reserved for soap operas and family drama, Star Plus has introduced a story that revolves around father–daughter relationship.

Produced and directed by Ravindra Gautam of Paperback Films, the show is said to have drawn threads from veteran Indian athlete PT Usha’s life. ‘Meri Durga’ is on the same line as the female-centric show ‘Nayi Soch’.

Life OK, meanwhile, launched a male-centric social drama titled ‘Ghulaam’ which airs at 9 pm. Produced by Saurabh Tewari, ‘Ghulaam’ focuses on life in Berahampur, especially the atrocities against women and the men who rule the land.

[Image: screenshot_www_televisionpost_com_2017_02_09_11.jpg]Zee TV also experimented with its prime-time slot. Unlike the other channels that feature romantic dramas at early prime time, Zee TV launched its romantic drama ‘Woh Apna Sa’ for the late prime time of 10 pm. Produced by Alchemy Films, the show is a typical romantic drama featuring an extra-marital affair.

Straying away from fiction, SET experimented with another historical series, aiming to bring the grandeur and the experience of cinema to the small screen. With its historical drama revolving around Peshwa Bajirao, the channel also extended its hours of programming by opening a new weekday slot at 7.30 pm.[Image: screenshot_www_televisionpost_com_2017_02_09_11.jpg]

‘Peshwa Bajirao’, which is produced by Sphere Origins, offers audiences the highlight of the life and time of India’s only undefeated warrior—Peshwa Bajirao. This is the first historical drama created by Sphere Origins. Though the comparison with the movie ‘Bajirao Mastani’ is unavoidable, the advantage of historical drama is that it can be redone and packaged differently.


Airtel Digital HD Recorder / Kerala Vision Digital TV
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