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General News NDTV awarded as India's most trusted brand;
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MUMBAI: 2015-2016 has truly been a golden year for NDTV in more ways than one with NDTV being awarded India’s most trusted brand across all television in India for the 3rd year in a row, based on Trust Research Advisory's Brand Trust Report, India Study.  NDTV co-founder and executive co-chairperson Dr Prannoy Roy received the prestigious Lal Bahadur Shastri National Award for excellence in public administration, academics and management 2015.
Not only has NDTV taken on some major projects and delivered cutting edge work , it has also been a year when they earned several accolades and honours. Spearheading this successful journey has been the NDTV Non Tabloid Campaign.
The NDTV non tabloid campaign was started keeping in mind the basic ethics and principles the organization was founded upon. NDTV kick started this campaign with two promotional videos and then began its incredible journey. The campaign resonated with the audience as it reflected upon aspects responsible in everything that is going wrong with media nowadays. It focused on how the biggest threat to Indian television is tabloid news and that it needs to be stopped.
The promo went on to win several awards including two world golds at the New York festival International TV and film awards where it beat entries from 52 countries. At the Goa Fest, one of the most coveted advertising awards in the country, it was the only campaign to win the Broadcasters Abby Award.

http://www.indiantelevision.com/televisi...onal-award
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