Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News NDTV launches India’s first mobile-only portrait live channel
#1
Advertisement
[Image: uSyA2cT.jpg]

MUMBAI: New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT) prediction 2018- India edition. With the tremendous digital advances and ongoing smartphone revolution, NDTV HOP Live hopes to break the clutter of digital content and focuses on creating a young and energetic voice of the generation.

NDTV group CEO Suparna Singh said, "NDTV is valued and recognised for creating and launching terrific new content in the online space. This partnership with Airtel allows us to use to dream potential the possibilities of digital and telecom technology. "We know younger users want great content on the small screen. This is original, made-from-scratch content for them, not replicated or ported from our other platforms. It's very exciting to be rolling this out at this time in India."

The app has a mix of live shows and fast-paced features, it has ditched the horizontal view and has followed a more personal and focuses approach by adopting the vertical format. According to Counterpoint Research, a market research company, India will have more than a billion smartphone users in the next five years. The numbers of users will exceed 700 million by the year 2022.

Currently, India is the second largest smartphone industry in the world with more than 400 million active users, after China.

The app is available on Google Play store and IOS app store. It is also available exclusively on Airtel TV.

Commenting on the partnership, Bharti Airtel CEO - content and apps, Sameer Batra said, "We are delighted to join hands with NDTV to launch India's first LIVE channel for smartphones. Today's tech-savvy millennial wants to consume digital content on the go and our tie-up with NDTV is aimed at facilitating just that. Our deep understanding of customer's content consumption preferences coupled with NDTV's expertise is sure to create an enjoyable experience for users."

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Cartoon Network India partners Zapak to launch Ben 10 mobile game nairrk 0 176 01-17-2019, 07:03 PM
Last Post: nairrk
  General News: DD partners DST to launch DD Science, India Science initiatives nairrk 0 217 01-17-2019, 12:33 PM
Last Post: nairrk
  General News: Disney India to launch new kids channel Marvel HQ in place of Disney XD nairrk 0 287 01-16-2019, 12:15 PM
Last Post: nairrk
  General News: Republic Bharat launches maiden campaign ‘Poochta Hai Bharat’ nairrk 0 126 01-15-2019, 02:55 PM
Last Post: nairrk
  General News: SPNI revises channel pricing, unveils new bouquets for the MRP regime nairrk 0 285 12-27-2018, 12:48 PM
Last Post: nairrk
  General News: Rajinikanth forum files for TV channel trademark nairrk 0 245 12-23-2018, 12:21 PM
Last Post: nairrk
  General News: ZEEL launches multimedia to inform customers about different bouquets nairrk 0 241 12-20-2018, 09:02 AM
Last Post: nairrk
  General News: Sony BBC Earth invites viewers to vote for their favourite shows on the channel nairrk 0 157 12-18-2018, 02:54 PM
Last Post: nairrk
  General News: MNX launches 75-day long property ‘King of Hollywood’ nairrk 0 156 12-18-2018, 10:21 AM
Last Post: nairrk
  General News: DD Kisan launches reality show ‘Mahila Kisan Awards’ nairrk 0 172 12-15-2018, 08:01 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement