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General News Network18 Digital launches news service on WhatsApp in 9 Indic languages
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MUMBAI: Network18 Digital has launched India’s largest Indic language news service on WhatsApp to reach the masses ahead of the world’s largest democratic elections. Users can now enjoy the benefit of getting trusted and credible news directly within the WhatsApp app, delivered in the form of a simple message.

This service will be available to users across CNBC-TV18, moneycontrol, CricketNext, Firstpost English, Firstpost Hindi, Tech2, In.com, News18 English, News18 Hindi, News18 Tamil, News18 Telugu, News18 Malayalam, and News18 Kannada. Users can subscribe to their publisher of choice, either from their desktop or mobile websites. In the case of News18 Indian languages properties, users can receive content in the language of their choice across 9 Indian languages in addition to English and Hindi.

Manish Maheshwari, CEO, Network18 Digital, said, “We strive to delight our audiences by delivering credible news, insightful opinions and engaging conversations through innovative product experience resulting in strong loyalty and high stickiness. In an era of fake news, this is one more arrow in our quiver to ensure our audiences are catered to at their convenience with credible and relevant news of their choice. We wanted to harness the Whatsapp platform which currently has 200+ million monthly active users in India.”

The beginning of this initiative was during moneycontrol’s coverage of the Union Budget session in Parliament. On 31 January, moneycontrol launched its first service, offering audiences a chance to get the latest news and views on the Budget directly from moneycontrol onto WhatsApp.

Network18 Digital CPO Avinash Mudaliar said, “This offering is another attempt to enhance ease of use, access, and engagement when it comes to reaching our readers at their point of convenience and consumption. We want to be where the users spend their most time. Our research shows that with more accessible data, even our regional content readers are consuming content on Whatsapp. Connecting through Whatsapp is thus the logical choice of distribution. We will experiment with different content formats, closely analyse the responses from users and see what works best with our Whatsapp subscribers.”

Subscription can be done in a few quick and simple steps. One can look for the WhatsApp button on any of the Network18 websites e.g. near the top right section of the homepage on moneycontrol.com or News18.com. A new window will pop up on the screen, where the user can accept the Privacy Policy and click on ‘Subscribe Now’ option.

Clicking on the subscribe button will direct the user to WhatsApp’s web page on desktop or to Whatsapp on mobile. On the desktop, a user can scan the QR code using the WhatsApp app to log in to Whatsapp for Web. Post login, on phone or on the desktop, a user can send the message ‘START’ on the number opened on WhatsApp.

After receiving the welcome message, the user has to save this number in their contacts to subscribe to their channel of choice. Users will only get updates if they have saved this number in their Contacts. Users can also forward these articles to other people on by using Forward message feature of WhatsApp.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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