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General News Network18 re-brands IBN Lokmat as News18 Lokmat
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[Image: news18lokmat.png]MUMBAI: In line with its objective of making News18 the mother brand for all its news channels, Network18 Group is renaming its Marathi news channel IBN Lokmat as News18 Lokmat.

Earlier, the network had re-branded CNN-IBN and IBN7 as CNN-News18 and News18 India. The company also plans to re-brand all its regional channels under ETV brand with the News18 brand.

The new avatar of the channel will be revealed at 6.59 pm tonight with a clear objective of creating a distinct position for itself in the Marathi General News category. The channel’s digital presence will also be revamped with the launch of a newly designed news18lokmat.com.

The 24-hours news channel prime time will start from 7 pm with Khabar Maharashtrachi followed by a debate show Bedhadak at 8 pm, new bulletin catering to the Metro cities of Maharashtra Dhavate Shahar at 9 pm and Divasbharachya Batmya, a night roundup of day-long happiness with one offbeat story at 10 pm.

On the re-launch, Network 18 – TV18 President – Strategy, Product & Alliances and A + E Networks MD Avinash Kaul said, “As part of the overall rebranding strategy of the News18 regional channels, IBN Lokmat now changes to News18 Lokmat. The Marathi viewers have reposed their faith time and again in the quality of Journalism that IBN Lokmat has to offer and this same unmatched credibility of the brand is now being carried through to a new brand News18 Lokmat. With a new line up of shows and the induction of fresh seasoned anchors, the channel has reworked its content strategy catering to all cities, towns, and villages of Maharashtra.”

In the lead-up to the rebranding, the channel has strengthened its editorial team and launched new shows and formats. The channel aims the refresh to build on this momentum with more impactful content.

The new logo of the channel will be unveiled by Maharashtra CM Devendra Fadnavis at the channel’s flagship event called ‘Agenda Maharashtra 2017’. The proceedings of the event can be tracked using #agendamaharashtra2017 on social media.

Source:

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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