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General News News18 India asserts leadership position in prime-time through new campaign
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MUMBAI: TV18’s Hindi news channel News18 India has launched a marketing campaign titled Aaj Ka No. 1 asserting its leadership in prime-time.

The Aaj Ka No.1 campaign intends to celebrate the channel’s success in a highly cluttered category with over a dozen channels vying for eyeballs. It directly takes on the competition and asserts that News18 India has altered the pecking order in the category.

The 360-degree campaign which will run across various media including TV, print, social and trade media will clearly seek to project that the momentum in the genre is now with News18 India – the Aaj ka No. 1. The campaign will use a visual device & treatment that is meant to ensure high recall and share of buzz for the same.

Commenting on the campaign, Network18 Group Brand Advisor Rahul Kansal said, “News 18 India has grown steadily in the past few months, to emerge as urban India’s leading Hindi News channel in prime-time. We have a line-up of strong anchors who take up issues in a purposeful way with a desire to shed light, not just create sound, (as seems to have become the norm).”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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