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General News News18 Network, launches its new mega campaign 18=1
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MUMBAI: News18 Network, a news cluster under Network18 that runs 16 channels, has launched a new B2B marketing campaign titled 18=1.

The 18=1 campaign launched by the Network aims to assert its leadership in the large, growing and highly competitive segment of television news. The campaign will run across media platforms including print, TV, radio and digital. It will focus on the advertisers, brand managers and media planners, thereby communicating the leadership of News18 Network and positioning it as the country’s leading media choice. The campaign also aims to enthuse the Network’s own employees, and has several initiatives that seek to engage the group’s staff across various locations. The campaign also aims at attracting higher ad rates and volumes of advertisers.

“The new brand campaign would help cement perceptions of our leadership, across the length and breadth of the country. Which in turn would help advertisers in finding a one-stop solution to their media needs,” said Rahul Kansal, Group Brand Advisor, Network18 .

The new campaign will run across media platforms, including print, TV, radio and digital. It will focus on the advertisers, brand managers and media planners, thereby communicating the leadership of the News18 network and positioning it as the country’s leading media choice. The campaign also aims to enthuse the network’s employees, and has several initiatives that seek to engage the group’s staff across various locations.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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