Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Now Videocon offering double data at night
#1
Advertisement

Videocon Telecom today announced "double data benefit” for its subscribers. Under the offer, the telco's customers will get double data on all standard data packs by default.

The double data benefit will be applicable at night hours (ie midnight to 7AM), on all standard data packs starting at price point of Rs 13, and going upto Rs 251, offering bundled data of 120 MB to 3GB respectively.

Recently, Airtel announced data cashback offer under which it is offering 50 per cent of the data consumed between 12 AM to 6 AM. Airtel is also offering Double Data offer for 4G users for two months. Vodafone too had sometime back announced a double data offer.

As per Videocon, majority of its data users comprises of youth segment, who use mobile data irrespective of time of the day. Approx 1/5th (20%) of data usage happens btw midnight to 7AM, and is growing on a monthly basis. 

Further, approx 17% of data users consume more than 50% of their data during night hours. The network utilisation is low at night hrs and hence customers will enjoy good data download speeds, that too free of cost.

Speaking about the same, Arvind Bali, director and the chief executive officer, Videocon Telecom said, "Data is the growth engine for telecom industry, and its imperative that there is enough and more traction on data offerings for customer engagement. Our double data offer is an initiative in the same direction. We are confident that this industry first initiative will help us accelerate our data growth."

"Last year we grew our data business by 126 per cent, which is almost double the pace of the industry data growth at 74 per cent.This initiative along with other micromarketing initiatives on data will for sure help us surpass our growth of last year" Bali further added.

The telco feels that the double data initiative would increase its overall data consumption by over 50 per cent and data revenue by approx 25 per cent in next 6 months. The growth will be driven by organic subscriber base growth, increase in data penetration by approx 6 per cent; and data consumption per user per month, which the telco expects to go up by 20 per cent to 230 MB.

http://www.themobileindian.com/news/1710...a-at-night

___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: BSNL launches a new Rs 168 STV offering International roaming with 90 day validity nairrk 0 71 06-17-2019, 12:10 PM
Last Post: nairrk
  General News: BSNL Abhinandan 151 prepaid recharge plan offers 1GB daily data, unlimited calling.. nairrk 0 138 06-13-2019, 12:27 PM
Last Post: nairrk
  General News: Vodafone Rs 229 prepaid plan with 2GB daily data, unlimited calling launched nairrk 0 231 06-03-2019, 09:35 AM
Last Post: nairrk
  Update: BSNL introduces Rs 389 prepaid plan, offers unlimited calling and 1GB data per day nairrk 0 178 05-29-2019, 12:38 PM
Last Post: nairrk
  Update: BSNL offering promotional discount on Rs 899 prepaid plan until Eid in select circles nairrk 0 235 05-28-2019, 07:35 AM
Last Post: nairrk
  General News: Reliance Jio Effect: Airtel 4G Hotspot plan now comes with up to 126GB data benefit nairrk 0 222 05-27-2019, 09:57 AM
Last Post: nairrk
  General News: Vodafone prepaid subscribers get 1.5GB daily data, unlimited calling for 365 days.. nairrk 0 241 05-18-2019, 01:21 PM
Last Post: nairrk
  General News: Airtel introduces Rs 597 plan for feature phone users with 10GB data, 168 days validi nairrk 0 198 05-13-2019, 02:15 PM
Last Post: nairrk
  General News: Idea launches Rs 1,999 prepaid plan with 1.5GB data per day for 365 days nairrk 0 164 05-10-2019, 06:58 PM
Last Post: nairrk
  General News: BSNL revises STV 47 and STV 198 to offer more data benefits nairrk 0 143 05-09-2019, 10:54 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement