General News: Online radio station Radio Umang launched

[nairrk]

MUMBAI: Former Quick Call founder Neeraj Tyagi has launched an online radio station in Hindi called Radio Umang. The radio station allows listeners to tune in through web and app. Radio Umang app is available on Google Play store and will be launched soon on App store.

Radio Umang features 24 hours of programming and has found listeners in Hindi speaking regions of India and in over 60 countries worldwide. The station is themed around love, peace and happiness clubbed with talk shows and soothing soulful music.

“Within just one month of launch, the station has reached listenership of over 50,000 with more than 40,000 app downloads so far. Post exit of Quick call, I have been closely following music & radio industry, and I can see how the whole ecosystem favoring such a venture, as lacunae of current coverage of 100-200 Km of FM channel is detrimental,” Tyagi said.

Radio Umang plans to have multiple avenues of revenue, programmatic audio-visual ads being primary one besides traditional advertising model. “Whole focus is on providing quality program content, that’s why we have roped in Vidhi Maheshwari as Creative Director, an old hand in Radio Industry,” added Tyagi.

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