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General News Over 3pc mobile app users in India spend money on in-app purchases
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Just about 3.1 percent of mobile app users in India spend money on in-app purchases compared to 5.2 percent globally, according to a new report. However, Indian users spend almost as much as global average for in-app buys. “Only 5.2 percent of users spend money on in-app purchases globally and in India it is 3.1 percent. The average paying user however spends $9.60 in monthly transactions per app with purchase activity globally — and $8.78 in India,” said the State of In-App Spending report by AppsFlyer, a mobile marketing attribution analytics company.

The report — based on In-app Purchase (IAP) behaviors of more than 100 million mobile app users across over 1,000 apps — found that, overall, Asian users spend 40 percent more on in-app purchases than the rest of the world when taking into account all app categories. But North Americans spend the single highest amount — in the shopping app category.

The report further said that iOS users spend nearly 2.5 times more than Android users globally; In India it is 5.5 times more. “Globally, iOS users spend nearly 2.5 times as much as Android users — $1.08 to $0.43 in monthly IAP per user, per app. In India iOS users spend approximately 5.5 times more than Android users — $1.12 to $ 0.20 and iOS users are three times more likely to spend in apps than Android users,” it said.

http://www.bgr.in/news/over-3pc-mobile-a...purchases/
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