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General News Radio Mirchi launches station in Chandigarh
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MUMBAI: Times Group-owned FM radio station Radio Mirchi has launched in Chandigarh in the presence of Bollywood hottie Tiger Shroff.

Diljit Dosanjh, Punjab’s very own rockstar, has handpicked the songs and has provided inputs for the shows that will air on Mirchi 98.3 FM. Diljit congratulated Mirchi on the launch through a video link.

Keeping in mind the unique requirements of listeners in Chandigarh, Mirchi 98.3 will play the latest Punjabi music in which they will add ‘latest Bollywood music ka tadka’. The product strategy has been decided after extensive research, opinions of experts like Diljit and talking to the people of the city, elaborated Radio Mirchi VP and cluster head Punjab, Himachal and J&K Bhanu Pratap Singh.

Besides offering the best Punjabi and Bollywood music, Mirchi will keep its listeners entertained by bringing in cutting-edge radio content, comedy, updates and infotainment.

Also present at the launch were the RJs who will host the shows on the station. RJ Abhi, RJ Kanwar, RJ Ashi, RJ Charu and RJ Sunny promise to keep Chandigarh entertained throughout the day with their sparkling wit and banter, regular updates on what’s happening in the city and unique opinions on songs and movies released.

Radio Mirchi COO Mahesh Shetty commented, “Chandigarh is a very important city in our expansion plans, and we are extremely excited to be here. Working with Diljit on our Chandigarh station was a no-brainer. We didn’t think there was anyone better who would know exactly what the people of this city want. And for the formal launch our new station, we are absolutely thrilled to be associated with one of the hottest new stars of Bollywood cinema today—Tiger Shroff—and one of the most popular directors on the scene, Remo D’Souza.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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