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General News Reliance Entertainment forms film production JV with Imtiaz Ali
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MUMBAI: Anil Ambani-owned Reliance Entertainment has formed a 50:50 joint venture (JV) with Bollywood filmmaker Imtiaz Ali to produce movies. This is Reliance Entertainment’s fifth creative partnership with Indian filmmakers to form a production company.

Reliance Entertainment already has creative partnerships with Phantom Films (Anurag Kashyap, Madhu Mantena, Vikas Bahl and Vikramaditya Motwane), Rohit Shetty Picturez, Plan C Studios (Neeraj Pandey) and Y NOT Films (S. Sashikanth).

The JV Window Seat Films will benefit from the artistic abilities of Imtiaz, and the global marketing and distribution capabilities of Reliance Entertainment.

Imtiaz Ali has received wide appreciation and acclaim from audiences and critics alike, in addition to blockbuster success at the box office. He has won several awards over the years since the release of his first film in 2005. Starting with Socha Na Tha, Imtiaz has made several films with newcomers and superstars alike. His filmography includes Jab We Met, Love Aaj Kal, Rockstar, Tamasha, Highway, and Jab Harry Met Sejal. Some of his films have achieved a sort of cult status with the youth in India and abroad.

Reliance Entertainment vice chairman Amitabh Jhunjhunwala said, “We are proud to have Imtiaz as our partner. He is a person of deep simplicity and humility despite his enormous successes, and we are looking forward to making great movies together.”

Commenting on the partnership, Imtiaz Ali said,“There is a common vision that Window Seat Films & Reliance Entertainment share in terms of the content that we’d like to make, the kind of stories we’d like to tell and the way we’d like to collaborate in running this partnership. Working under this partnership is like working for myself. ”

Reliance Entertainment has produced, distributed and released more than 300 films in multiple Indian languages, including Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, and Bengali.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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