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General News Reliance Jio cuts effective price of Lyf smartphones
NEW DELHI: Reliance Jio has taken the battle of affordable 4G smartphones directly to Bharti Airtel by bundling in 5GB monthly data and prime membership with two Lyf branded smartphone models, bringing the effective price down by nearly 50% to around Rs 2,500.

Bharti Airtel is believed to be planning to bring affordable 4G smartphones in the Rs 2,000-2,500 price range before Diwali, which would be bundled with its own voice and data freebies. The Mukesh Ambani-owned company is giving savings of Rs 2,307 on 4G Volte enabled smartphones – Lyf C459 and Lyf C451 – presently priced at Rs 4,699 and Rs 4,999, as per sources aware of the details.

The benefits includes Jio Prime membership worth Rs 99, Rs 399 data plan which gives data and free voice for 84 days and 5GB data each month on a minimum recharge of Rs 149, for nine months worth a total of Rs 1,809. The cumulative benefits would bring down cost of Lyf C459 and Lyf C451 models to Rs 2392 and Rs 2692, respectively.

The offer will be available for consumers buying the models, online or offline, from October 2 till October 22. Reliance Jio and Reliance Retail did not comment for the story at the time of writing.

The move is set to push down prices of 4G smartphones, which may push existing featurephone users to move to devices with larger screens and better user experience. Reliance Jio has already disrupted the featurephone segment with a 4G VoLTE featurephone effectively free - for a refundable deposit of Rs 1,500 after three years – 6 million of which have been prebooked and deliveries have already begun.

Airtel Digital HD Recorder / Kerala Vision Digital TV
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