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General News Reliance Jio launches AI-based brand engagement platform JioInteract
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MUMBAI: Reliance Jio Infocomm has launched the world’s first Artificial Intelligence (AI) based brand engagement platform – JioInteract.

The first of many services to be launched on this platform is the Live Video Call that features India’s favourite celebrities. Jio has on-boarded Bollywood’s biggest star Amitabh Bachchan, who will promote his upcoming comedy-drama film ‘102 Not Out’ on the platform.

With Jio’s base of over 186 million subscribers and another 150 million smartphone users, JioInteract is poised to become the largest platform for movie-promotion and brand engagement. Over the next few weeks, Jio will introduce services such as video call centres, video catalogue, and virtual showrooms to the forefront redefining customer experience.

Reliance Jio said that “such use of artificial intelligence is a first across the world and will reposition the way brands and customers think of engagement”.

The ‘Live Video Call’ will allow all Jio and other smartphone subscribers to make a video call with Amitabh Bachchan anytime during the day, starting on 4th May 2018.

Users can ask questions related to his upcoming comedy drama film, 102 Not Out and even book their movie tickets in real-time through the ticketing-partner BookMyShow.

The service uses a powerful artificial intelligence based platform to listen to user questions and respond to them in the most appropriate way.

In addition, the platform has an auto-learning feature that helps improve the answering accuracy.

Positioned as VCBaaS (Video Call Bot as a Service), JioInteract with its full-scale multimedia capabilities attempts to democratise Artificial Intelligence & Video Call technologies in a simplified way for effective brand engagement.

This technology has wide scale applications across B2C space. Using it, Jio is also tapping developer ecosystem to create innovative applications like virtual showrooms, product demonstrations, ordering cart for e-commerce, etc.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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