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General News Reliance launches LYF Earth2 smartphone at Rs 21,599,releases TVC featuring Priyanka
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Reliance launches LYF Earth 2 smartphone at Rs 21,599, releases TVC featuring Priyanka Chopra

[Image: Reliance_launches_LYF_Earth_2_smartphone_at_Rs_2.png]

NEW DELHI: Reliance Retail, a subsidiary of Reliance Industries Limited (RIL) Monday launched LYF Earth 2 smartphone, backed by an endorsement from Bollywood actress Priyanka Chopra.

Priced at Rs 21, 599, LYF Earth 2 smartphone comes with AMOLED display, dual SIM capability and runs on Android 5.1.1 Lollipop version. 

Earth 2 smartphone features 13 megapixel front and rear cameras and comes with a flash as well as PDAF (Phase Detection Auto Focus), commonly used in DSLR cameras.

It is powered by a Qualcomm Snapdragon octa-core processor and has a 3GB RAM and an internal memory of 32GB.

The new device has smart security features that include PIN, retina unlock, and fast fingerprint sensor.

Earth 2 smartphone is designed to enhance the digital experience of the discerning smartphone users with its superior specifications, aesthetics, and functionality, the company said in a statement.

The new device is a part of mega 4G service launch by Indian billionaire Mukesh Ambani-led Reliance Jio Infocomm which is expected to commercially launch high-speed data services by the end of this year.

The retail arm of RIL also launched a TV commercial, featuring Priyanka Chopra. Mega star Shahrukh Khan however, is the brand ambassador of the company's newly-founded telecom venture Jio.

"Every once in a way something comes along to turn your lyf around," Chopra said while posting a 3-second clip on a micro blogging site Twitter.

"LYF smartphone is a consumer obsessed brand and through Earth 2, we present the most advanced features in smartphones that deliver a differentiated digital experience to our consumers and puts the controls of smart devices in the hands of the consumers," Sunil Dutt, President - Devices at Reliance Retail said. 

The company's LYF-branded handset comes under four different series - Earth, Water, Wind and Flame, bundled with a free three-month unlimited data, 4,500 voice minutes and access to premium Jio services for first three months.

The devices are currently available at Reliance Digital and Reliance Digital Xpress Mini stores across India.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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SS of the Earth 2

[Image: lyf_earth_2_colours.jpg]

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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