Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News SAB TV partners Twitter to promote new show
Advertisement
#1
MUMBAI: Light-hearted family entertainment channel SAB TV has partnered microblogging site Twitter to promote its new show ‘Y.A.R.O K Tashan’.

In collaboration with Twitter, the channel has created a Twitter bot representing the humanoid, Y.A.R.O, a lead character in its new show.

The bot replicates the characteristics of Y.A.R.O by answering all kinds of question thrown at it. The show focuses on the relationship with friends and family, importance of love and humanity. In line with the new-age concept of the show, the channel has also implemented this idea for its online and on-ground marketing promotions.

[Image: Y_A_R_O_K_Tashan.jpg]

Under this initiative, anyone on Twitter can tweet any question with the hashtag #SABKaYaro to get a response to the question in just a second. One can ask any generic question they like, and they will get a response from Y.A.R.O through SAB almost instantly. Netizens can experience the brilliance of the technology and intelligence that Y.A.R.O embodies.

SAB TV senior EVP and business head Anooj Kapoor said, “The partnership with Twitter is intended to provide our potential viewers a holistic experience of extraordinary powers of Y.A.R.O.

The initiative makes it convenient for people to access Twitter and comprehend the genius of Y.A.R.O” Twitter India head of TV partnerships Viral Jani said, “Twitter is live, public and conversational, and we encourage our partners to use our platform in an innovative manner and to its full potential. This initiative is a great example of bringing alive a character on Twitter as an auto-response bot and of amplifying it to audiences by showcasing tweets on a billboard in real time.”

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Ramayan re-run breaks TRP records, garners highest ratings for a Hindi GEC show.. nairrk 0 306 04-05-2020, 10:50 AM
Last Post: nairrk
  General News: Star Jalsha to launch a new music game show ‘Start Music’ nairrk 0 377 11-20-2019, 07:42 AM
Last Post: nairrk
  General News: Star Maa to launch new fiction show ‘Amekatha’ on 4 Nov nairrk 0 296 11-02-2019, 05:15 PM
Last Post: nairrk
  General News: Hungama TV launches campaign to promote festive offer pricing nairrk 0 232 11-01-2019, 06:27 PM
Last Post: nairrk
  General News: Colors Tamil’s game show based on KBC will be an all-women edition nairrk 0 253 10-29-2019, 12:22 PM
Last Post: nairrk
  General News: ZEEL partners with WFI to launch Zee Kushti Dangal nairrk 0 230 09-24-2019, 11:49 AM
Last Post: nairrk
  General News: Zee TV in marketing overdrive to promote ‘Haiwan: The Monster’ nairrk 0 320 09-07-2019, 07:25 AM
Last Post: nairrk
  General News: Star Jalsha to celebrate Durga Puja with new fiction show nairrk 0 287 08-30-2019, 05:57 PM
Last Post: nairrk
  General News: Sony Sab partners with Tik Tok to promote ‘Tera Kya Hoga Alia’ nairrk 0 314 08-28-2019, 07:05 PM
Last Post: nairrk
  General News: Colors partners with UC Browser to promote ‘Ram Siya Ke Luv Kush’ nairrk 0 373 08-19-2019, 07:25 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement