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General News SET’s sub-brand SET Originals to debut on 20 Jan with ‘Prithvi Vallabh’ launch
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MUMBAI: Sony Entertainment Television is all set to launch its premium sub-brand SET Originals on 20 January. The sub-brand will be launched with the release of mega-budget historical series ‘Prithvi Vallabh’ which will air every Saturday-Sunday at 9.30 pm.

Produced by Anirudh Pathak of Writers’ Galaxy, ‘Prithvi Vallabh’ is a 40 episode finite series which will have a runtime of one hour on the channel. It is a historical drama featuring Ashish Sharma as Prithvi, Sonarika Bhadoria as Mrinal, Pawan Chopra as Singhdant, Shalini Kapoor as Rajmata, Alefia Kapadia as Savita, Jitin Gulati as Tailap, Piyali Munshi as Jakkala, Surendra Pal as Vinayaditya, amongst the others.

The story revolves around two kings Prithvi Vallabh and Tailap of neighbouring kingdoms. Prithvi Vallab of Avantipur is a kind and just king whereas Tailap is his opposite. Tailap with the help of his sister Mrinalvati and another neighbouring king Bhillam manages to capture Prithvi Vallabh. The show will feature his battle to free himself and his country.

SET Originals will feature shows which are home-grown, high in production value and reflects Indian culture. The brand will focus on premium audiences through content such as concerts, finite series, and homegrown shows. The channel is in talks with several producers for the same. It will be different than the originals created for Sony Liv.

The channel is aiming to create homegrown stories which are rich in Indian culture and has universal appeal. The channel also plans to take these shows to international markets by making them locally relevant through dubbing. Apart from creating internationally appealing shows, the sub-brand is also adopting the style of finite series.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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