General News: SET looks to boost engagement with TV + digital integration for non-fiction shows

[nairrk]

MUMBAI: Hindi GEC Sony Entertainment Television (SET) is looking to double down efforts to increase audience engagement for non-fiction properties through a seamless integration of TV and digital.

Having tasted success with Kaun Banega Crorepati (KBC) Season 9, the channel is looking to expand its TV + digital play with the upcoming reality show ‘Dus Ka Dum’, which is making a comeback after a hiatus of nine years. SET’s Jio Play Along feature for KBC season 9 had seen a good traction with over 30 million downloads.

For ‘Super Dancer Chapter 2’, SET will allow users to vote live for the finale of the dance reality show on sister concern over the top (OTT) platform Sony LIV. The live voting will allow the viewers to decide the winner of the season.

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