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General News SET to launch Siddharth Tewary’s Porus on 27 Nov in 8.30 pm slot
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[Image: Sony-Entertainment-Television-main.jpg]MUMBAI: Sony Entertainment Television (SET) is all set to premiere its historical show ‘Porus’ from 27 November. The show will air every Monday through Friday at 8.30 pm.

With Kaun Banega Crorepati Season 9 winding up on 7 November, the channel has a vacant spot at 8.30 pm. Till the launch of Porus on 27 November, the channel will be expanding the airtime of its two mythological shows Mere Sai – Shraddha aur Saburi (7.30 pm) and Vighnaharta Ganesh (8 pm) by 15 minutes each.

Porus, produced by Siddharth Kumar Tewary of Swastik Productions, is an expensive show with high production value. The producer has tried to recreate 350 BC, which was known as the Golden Age of India. The set of the show is spread across nine acres of land as the producer has tried to build different worlds for this grand saga—the Persian world, the Indian world, the two provinces of Takshashila and Gururashtra. Amit Singh, who is the production designer for the show, has created the sets.

The story of ‘Porus’ has been written and directed by Tewary, himself. The story revolves around King Porus, who fought against Alexander the Great in the battle of the Hydaspes and was the biggest obstacle to Alexander’s ambition to conquer the Indian subcontinent.

Porus is also the first television show wherein for the first time the producer will retain the IP of the show and not the Hindi general entertainment channel. As per the deal, the private satellite broadcaster will hold the rights for a three-year period. The production house will have control over the digital and syndication rights, which means they can sub-license the show to digital or international players, who can air the episodes after three hours of its original airing on SET. Swastik Productions is in talks with various digital players nationally and internationally for sub-licensing the rights.

Since last month, the channel’s programming lineup has undergone a series of changes with the launch of new shows. KBC S9 ran for one and half hour taking up three-time slots of the channel. From 30 October, the channel reduced the airtime of KBC to half an hour and shifted it to 8.30 pm slot, replacing its popular finite series Beyhadh. At the vacant spot of 9-10 pm, the channel launched three new half an hour shows Rishta Likhengey Hum at 9 pm, Haasil at 9.30 pm and Ek Deewana Tha at 10 pm.

For Porus, the channel has got onboard Pantanjali Dant Kanti as Presenting Sponsor and is co-powered by Raymond and Macho

Source:

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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