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General News SET to open up late night slot with ‘Yeh Pyaar Nahi Toh Kya Hai’
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MUMBAI: Hindi GEC Sony Entertainment Television (SET) is opening up a late night slot with the launch of a new show ‘Yeh Pyaar Nahi Toh Kya Hai’. The show will go on-air from 19 March at 11 pm, following which Crime Patrol Dial 100 move to 11.30 pm slot.

Following the launch of the new show, SET’s weekday prime-time original programming hours will go up to four and half hours from the current four hours.

Produced by Dilip Jha of Bindu Moving Images, ‘Yeh Pyaar Nahi Toh Kya Hai’ narrates the tale of an aspiring lawyer who is on a constant quest for success. How important love is in the entire scheme of things for a modern-day couple, is the central theme. If your loved one is not on your side then material achievement and success are of no value.

The show has roped in model Namit Khanna as the lead male protagonist to play the role of Siddhant Sinha and debutant Palak Jain will play the lead female protagonist, Anushka. The star cast also includes Manish Choudhary, Alka Amin and Anurag Arora amongst others.

Recently, SET also shuttered thriller drama ‘Haasil’ which used to air in the 9.30 pm slot. As ‘Haasil’ went off-air, the channel has extended the duration of its two shows ‘Vighnaharta Ganesh’ and ‘Rishta Likhenge Hum Naya’ by 15 minutes each. Instead of the usual 30 minutes, the two shows now comprise of 45 minutes each. Vighnarta Ganesh is airs from 8-8.45 pm whereas Rishta Likhenge Hum Naya airs is from 9.15-10 pm.

On weekend, the channel is also planning to bring back popular comedian Kapil Sharma with a new show ‘Family Time with Kapil Sharma.’ The show is said to replace the channel’s on-going dancing reality show ‘Super Dancer 2’ on weekend at 8 pm slot from 25 March.

SET is also planning to bring back the third season of ‘Dus Ka Dum’, hosted by Salman Khan. Produced by Big Synergy, the game reality show was launched in 2008 and successfully aired the second season in the following year. The show has questions based on national surveys, and the contestants have to answer in percentage. The closest answer to the right choice wins the prize money, ranging from Rs 10,000 to Rs 10 crore. The show is said to go on-air post-June-July 2018.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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