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General News Sarthak TV founder Sitaram Agrawalla plans to launch four TV channels in 2020
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MUMBAI: Odia GEC Sarthak TV founder Sitaram Agrawalla will be re-entering the TV broadcasting business in July 2020 once the non-compete agreement with ZEEL ends in June 2020.

In July 2015, ZEEL had acquired Sarthak TV for Rs 115 crore in an all-cash deal. The non-compete agreement barred Agarwalla from starting a new TV channel till June 2020.

Agrawalla has floated a new company Sidharth Broadcasting Pvt Ltd (SBPL) to launch TV channels in Odia and Bengali languages. The company plans to launch four channels – three in Odia and one in Bangla.

SBPL has applied for four TV channel licences and one teleport licence to the ministry of information and broadcasting (MIB). The ministry has already granted two licences while the two other channel licence applications along with teleport licence application are pending.

The company plans to launch Sidharth TV (Odia GEC), Sidharth Bhakti (Odia devotional), Sidharth Music (Odia music), and Sidharth Bangla (Bangla GEC). It is pertinent to note that all four channels are already available on YouTube. The four channels collectively have millions of subscribers on YouTube.

“We have got licence for two TV channels while two more TV channel licences and 1 teleport application are pending with the MIB. We will launch the channels once the non-compete period ends in June 2020,” a source in SBPL stated.

Apart from SDPL, Agrawalla also owns three other companies namely Sarthak Films Pvt Ltd, Sarthak Music Pvt Ltd, and Recorded Music Performance Ltd. Sarthak Films, which produces Odia movies, also owns and operates two FM radio stations.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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