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General News Sony Sab to shuffle line-up with the launch of ‘Aadat Se Majboor’ on 3 Oct
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#1
MUMBAI: Sony Sab is set to air a new sitcom titled ‘Aadat Se Majboor’ from 3 October at 7.30 pm.

The new sitcom will replace the popular show ‘Chidiya Ghar’.


‘Chidiya Ghar’, which was supposed to go off air, is shifted to 7 pm. The show to be taken off air is the recently launched ‘TV Biwi Aur Main’. ‘Shankar Jai Kishan 3 in 1’ will replace ‘TV Biwi Aur Main’ at 9.30 pm.

Produced under the banner of Team Productions by the trio of Dharampal Thakur, Pankaj Sudhir Mishra and Bharat Kukreti, ‘Aadat Se Majboor’ is set against the backdrop of a publishing house named City Chakkar.

The story revolves around five new recruits named Sunny, JD, Ranjan, Riya and Sam who come together under one roof for their first job. The show dramatises hilarious circumstances that the five employees face as they try to best each other in their first job for promotion.

‘Aadat Se Majboor’ will have Rishabh Chaddha as JD, Sana Maqbool Khan as Riya, Anuj Pandit Sharma as Sunny and Harish Raut as Ranjan. They will be joined by Pragati Mehra, Shekhar Shukla and Vanshika Sharma. The show will also mark the comeback of veteran actor, director and writer Ananth Mahadevan, who will portray the boss of the publishing house.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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#2
Sony SAB launches original digital series to promote ‘Aadat Se Majboor’

MUMBAI: Sony Sab has created a series of web episodes, ‘Office Ke Kaminey Dost’, to promote and engage the viewers with the concept of ‘Aadat Se Majboor’ and to give a glimpse of what to expect.

Produced by Sony SAB and Random Chikibum, the web interstitials will include three short series about office colleagues outsmarting each other in relatable situations.

SAB and MAX cluster of channels Sr. EVP & head Neeraj Vyas said, “SAB’s recent re-energised avatar with the proposition of ‘Haste Raho India’ will continue to offer its viewers wholesome light-hearted entertainment filled with laughter, modernity, relatability and variety. Innovation continues to remain one of our key drivers to engage and enthuse our viewers with our content. The original digital content series will not only add some spunk and youthful appeal to our show but will also attract newer audiences to the channel as well as strengthen the connection with our core audience.”

SAB has tied up with YouTube comedians and content creators who have a deep understanding of the temperament of the millennials. Featuring Rahul Subramanian and Kumar Varun, each episode has a theme with a comical twist. Some themes include brainstorming sessions at work, impressing new office recruits or even vying with each to get selected for a foreign assignment.

The stand-up acts feature well-known comedians joking about their experience in the corporate world encapsulated into three hilarious videos featuring Angad Singh Ranyal, Sumit Anand and Kumar Varun.

Sony SAB senior VP and marketing head Chandramohan Mehra stated, “While keeping the essence of the show intact, digital marketing efforts are aimed at enhancing the willingness to sample the show and building a strong resonance with the SAB brand among the desired younger target audience”

The music video features the entire cast of the show, including Rishabh Chaddha, Anuj Pandit, Sana Maqbul Khan, Vanshika Sharma, Haresh Raut and Anant Mahadevan. It is a fun-filled capsule which showcases an exciting dose of madness, high energy and action that in reality translates at their workplace.

All this original content will be extensively promoted and amplified on the social assets of SPN Network which includes the Sony LIV app as well as Facebook, Instagram, Twitter and other social pages.

‘Aadat Se Majboor’ will go on air from 3 October at 7.30 pm. Produced by Team Productions, the show is set against the backdrop of a publishing house named City Chakkar.

The story revolves around five new recruits named Sunny (Anuj Pandit Sharma), JD (Rishabh Chaddha), Ranjan (Harish Raut) and Riya (Sana Maqbool Khan) who come together under one roof for their first job. The show dramatises hilarious circumstances that the five employees face as they try to best each other in their first job for promotion. The show will also mark the comeback of veteran actor, director and writer Ananth Mahadevan, who will portray the boss of the publishing house.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
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