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General News Sony, TV18 publish RIO in compliance of TRAI’s new tariff framework
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[Image: Sony-TV18-cover-520x293.jpg]

MUMBAI: Broadcasters Sony Pictures Networks India (SPNI) and TV18 have published their respective reference interconnect offer (RIO) documents listing MRP of channels and bouquet rates.

The two companies follow ZEEL which was the first to publish the RIO document. Other pay broadcasters had still not published their RIO documents. Star India has not filed its RIO since its case against the tariff order is listed for Wednesday.

SPNI and TV18 distribute their channels through their distribution arms Sony Pictures Networks Distribution (SPND) and IndiaCast Media Distribution. SPND and IndiaCast also distribute third-party channels.

SPND is the authorised distribution agent of TV Today Network channels while IndiaCast has been distributing Turner International India channels from April.

Sony’s distribution arm has declared the MRP of its 17 SD and 14 HD channels in addition to TV Today Network’s three channels. IndiaCast has listed the MRP of 55 channels of TV18 and Viacom18.

IndiaCast has converted its five free to air (FTA) channels to pay. Viacom18’s Rishtey and TV18’s News18 India, News18 Kerala, News18 Tamil Nadu, and News18 Assam/North East have become pay under the new regime.

There is no change in the nature of channels of SPND. While most channels are pay Sony Wah will remain FTA in the new regime as well.

Sony’s MRP for SD channels is in the range of Rs 3.15 to Rs 15.12. The broadcaster has kept the pricing of its channel below the Rs 19 cap set by the Telecom Regulatory Authority of India (TRAI).

The entire SD bouquet of SPNI has been priced at Rs 91.75. Ofcourse, it is offering penetration, LCN and volume based incentives.

To avail he penetration based incentive in connection with the bouquet, the operator will have to ensure that the channels SET, SAB, SET MAX and MIX will be made available to 95% or above, of its total network pay subscriber base.

In terms of HD channels, the sports channels have been priced at Rs 35 while other channels have an MRP of Rs 25. Sony Rox HD is the only channel priced at Rs 20. The HD bouquet is priced at Rs 276.67.

The MRP of TV Today Network’s Aaj Tak, India Today TV, and Tez are Rs 3.15, Rs 1.35, and Rs 0.9. The bouquet wholesale rate for TV Today channels is Rs 3.6.

IndiaCast distributed channels are priced in the range of Rs 0.5 to Rs 19. The entertainment channels have been priced above Rs 10 with Colors and Colors Kannada boasting of an MRP of Rs 19.

CNBC TV18, CNN-News18, and CNBC Awaaz have been priced Rs 5, Rs 3 and Rs 2 respectively. Other news channels have been priced between Rs 0.5 to Rs 1.

The HD channel MRP is in the range of Rs 6 to Rs 19. IndiaCast has created an India base bouquet priced Rs 79 followed by multiple regional bouquets based Hindi, Maharastra, Odia, Gujarat, Tamil, Telugu, Kerala, and Karnataka for both SD and HD.

The bouquets are in two forms base and ultra. The base bouquet has mass channels while the ultra bouquet has mass as well as premium channels.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
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