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General News Sony YAY! to premiere its first home-grown animated film on 21 Oct
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MUMBAI: Sony Pictures Networks India (SPNI) kids entertainment channel Sony YAY! is celebrating Diwali with the release of its first animated film ‘Sab Jholmaal Hai – Bank Robbery’ on 21 October.

The film is an extension of its ‘animated series ‘Sab Jholmaal Hai – Bank Robbery’. The film narrates the story of four best friends who come together to help their neighbour to retain his job by solving a bank robbery.

Sony YAY! will back its first animated film with a special segment featuring actor and brand ambassador Tiger Shroff. Titled as ‘Tiger Ki Jholmaal Paatshalla’, the special segment will have Tiger teaching amusing lessons to the most loved toons of Sab Jholmaal Hai.

The animated film and the new segment will be launched under the campaign ‘Jholmaal Bhari Diwali’. The campaign includes various fun-filled offerings from new episodes to on-ground activations. The new episodes of the channel’s flagship shows, ‘Sab Jholmaal Hai’ and ‘Guru aur Bhole’ will also be launched this Diwali.

The channel will further promote and market this initiative through an on-ground activation Jholmaal Bhari Sawari. It is a road show activity tapping close to 50 cities offering viewers an unparalleled and immersive brand experience.

The channel will engage with children through contests, giveaways and workshops amongst other activities. Sony YAY! will also be engaging with children through a host of activities at various venues through the length and breadth of the country.

SPN kids genre business head Leena Lele Dutta, “Sony YAY! will be celebrating its first ever Diwali with its little fans all over the country. Diwali is a happy time for all of us and with the holidays and celebrations, kids are the most excited. To add on to this cheer, we are going all out to amplify the YAY! quotient for children this festive season with our Diwali campaign. We want to ensure that their holidays are full of happiness and entertainment, therefore we are bringing them exciting offerings this festive season with a complete fun package of fresh content of our shows and on ground activities.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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