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General News Sony acquires telecast rights to Tata Open Maharashtra 2018
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MUMBAI: Sony Pictures Networks India (SPNI) has acquired the exclusive telecast rights for Tata Open Maharashtra 2018.

The ATP World Tour 250 series event is taking place in Pune from 1-6 January.

The deal will cover television and digital broadcast in eight countries; India, Pakistan, Afghanistan, Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives.

The event will air on SONY TEN 2 and SONY TEN 2 HD channels. It will also belive streamed on the SonyLIV App and website.

The Tata Open Maharashtra 2018 will feature top names including world number six and fourteen, Marin Cilic and Kevin Anderson respectively and Spanish player Roberto Agut amongst others. The tournament will also feature Indian entrants Yuki Bhambri, Arjun Kadhe and Ramkumar Ramanathan. The tournament is to be played at the Shree Chhatrapati Shivaji Sports Complex in Balewadi, Pune.

SPNI president sports and distribution business Rajesh Kaul said, “We are proud to be the official broadcast partners of India’s premier ATP event, which is also the biggest tennis tournament in South Asia. The Tata Open Maharashtra will feature top ranked International and Indian players on our network. This is a valued addition to our line-up of major tennis events in January starting with Hopman Cup, Brisbane International 2018, Sydney International 2018 and Qatar ExxonMobil Open 2018 leading up to the first grand slam of the calendar year, Australian Open 2018, making our sports network the one stop TV destination for tennis enthusiasts.”

SPNI EVP and head digital business Uday Sodhi said, “We are delighted to stream South Asia’s biggest tennis tournament, Tata Open Maharashtra 2018, part of the ATP World Tour 250 series. Consumers can stream live or catch up on the highlights of the matches exclusively on SonyLIV. This further strengthens our commitment to provide diversified sports offerings to our viewers.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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