Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Sony launches consumer education campaign with Amitabh Bachchan fr new pricing regime
#1
Advertisement
MUMBAI: Sony Pictures Networks India (SPN) has launched a comprehensive consumer education campaign, related to the new MRP (maximum retail price) way of TV channel subscriptions provided by DTH/cable operators. The #RishtaPakkaSamjho campaign has been launched with Amitabh Bachchan.

The intent of this campaign, which is being rolled out in phases, is to empower the consumer with knowledge about various pricing options to choose from so that the consumer can make an informed choice about which Sony channels they want to watch. Accordingly, consumers can request their respective DTH / cable operator/s to provide them those channels, either on a la carte basis or as a combination/bouquet.

SPNI chief revenue officer distribution and head – sports Rajesh Kaul said, “The 45-seconder TV spot talks to the Sony Network viewers, urging them to choose from SPN’s ‘Happy India’ pack, wherein the channel bouquets are simply packaged to allow consumer to choose the best channel combinations (across genres) at the lowest possible price points. Our content has always brought joy to people and so will our ‘Happy India Pack’.”

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: LF launches new lifestyle show ‘Dakshin Diaries’ ,, nairrk 0 104 Yesterday, 08:48 AM
Last Post: nairrk
  General News: Star Sports launches docuseries ‘Dream On – Game Banayega Name’ around IPL nairrk 0 117 03-18-2019, 01:00 PM
Last Post: nairrk
  General News: Star Sports launches docuseries ‘Dream On – Game Banayega Name’ around IPL nairrk 0 133 03-16-2019, 01:34 PM
Last Post: nairrk
  General News: Sony Max to premiere ‘Thugs Of Hindostan’ on 17 March nairrk 0 107 03-14-2019, 09:01 AM
Last Post: nairrk
  General News: WWE launches new series WWE Now India nairrk 0 159 03-08-2019, 09:47 AM
Last Post: nairrk
  General News: Sony Max to premiere Hindi dubbed version of ‘K.G.F: Chapter 1’ on 9 March nairrk 0 32 02-28-2019, 03:32 PM
Last Post: nairrk
  General News: Star Jalsha revamps brand identity, launches two new weekend shows nairrk 0 287 02-21-2019, 02:57 PM
Last Post: nairrk
  General News: Sony Pix celebrates Oscar Awards with ‘Hollywood’s Finest’ initiative nairrk 0 229 02-17-2019, 09:34 AM
Last Post: nairrk
  General News: Sony Sab’s ‘Baavle Utaavle’ to premiere on 18 Feb nairrk 0 164 02-16-2019, 09:11 AM
Last Post: nairrk
  General News: ABP News Network launches weekend youth debate show nairrk 0 170 02-12-2019, 08:39 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement