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General News SonyLIV enters food genre with 4,000 hours of content
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[Image: SonyLIV-New-logo-main.jpg]MUMBAI: Sony Pictures Networks India’s video-on-demand (VoD) service SonyLIV has introduced food genre to its existing line-up of content. The VoD platform has launched Liv Food with 4,000 hours of exclusive food content which will be doubled to more than 8,000 hours, within the next 12 months.

SonyLIV’s food content includes linear feed of celebrity chef Sanjeev Kapoor’s foodtainment channel FoodFood. The VoD platform has also partnered Rajshri Food and other top celebrity chefs to offer viewers and subscribers experience of engaging with food and take them on a gastronomic delight.

Sony Pictures Networks India (SPN) Digital Business EVP and Head Uday Sodhi said, “With the introduction of the food genre, SonyLIV is committed to engaging its viewers with the best of world cuisine curated by top celebrity chefs. We have displayed our pioneering edge by being the first OTT platform in India to introduce the category of food. Not only that, we are committed to doubling our repertoire of exclusive food content from 4000 hours to over 8000 hours over the next 12 months. Food is going to be a major genre on SonyLIV going forward, in addition to entertainment and sports.”

Indian food and lifestyle channel FoodFood will continue its run on SonyLIV featuring the best from the culinary world and hosting discussions between chef Sanjeev Kapoor and other celebrated Indian chefs. The chef to feature include Harpal Singh Sokhi, Amrita Raichand, Anupa Das, Ajay Chopra, Shailendra Kekade, Saransh Goila, Shilarna Vaze, Vicky Ratnani, Rakesh Sethi, Shantanu Gupte and Pranav Joshi to name a few.

Kapoor stated, “Through this association with SonyLIV, I hope to repeat the same success in a new digital world. SonyLIV’s massive user base further inspires me to dig deep into the vast culinary world and continue to bring newer, mouth-watering dishes to millions of devoted users of the platform. Experimentation and innovation are the key pillars for any chef and we will display the best that world cuisine has to offer. India is a food-loving country and this free service from SonyLIV is bound to attract a large viewer population of foodies and food-enthusiasts.”

Rajshri Food has emerged as a popular YouTube channel that meets the needs of the millennials by offering them an assortment of quick fix recipes, main courses and healthy alternatives. It will feature renowned chefs like Varun Inamdar and Ruchi Bharani. SonyLIV will feature these culinary episodes which will span for a duration of 5-7 minutes each.

Rajshri Foundation Trustee Neha Barjatya commented, “It gives us great pleasure to partner with SonyLIV for Rajshri Food, one of India’s largest food channels on YouTube with more than 800 pure veg recipes. Over the years, Rajshri Food has pioneered a wide array of innovative content and formats in bringing the joy of vegetarian Indian cooking to a global audience. Food, they say, is the ingredient that binds us together. The SonyLIV-Rajshri Food partnership will make that bond stronger. Combining innovation with savvy marketing, SonyLIV has built an amazing industry-leading entertainment platform in just a few years. This association will add to the richness of content available on SonyLIV, and enables Rajshri Food to reach food lovers on a screen closest to them.”

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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