Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News SonyLIV unveils its new brand identity and tagline
Advertisement
#1
[Image: a5reMVY.jpg]MUMBAI: Sony Pictures Networks India’s video on demand (VoD) platform SonyLIV has unveiled a refreshed brand identity. The renewed brand ethos “We LIV to Entertain” promises to make SonyLIV the ultimate destination for rich entertainment across genres, screen types and audience preferences. With its new positioning, the brand underlines its commitment to fulfilling the most basic and pressing of human needs – that for robust, high-quality entertainment.

To complement its brand ethos, SonyLIV has also rolled out a new logo which encompasses a full spectrum of colours with a young, energetic and self-effacing approach. The logo itself represents the brand’s reinvigorated emphasis on filling the lives of viewers with vivid entertainment that covers the key aspects of variety, depth, novelty, relevance and popularity.

In order to create top-of-the-mind recall, SonyLIV has also launched a brand film which has been shot in Romania, the birthplace of the immortal circus – the genesis of interactive entertainment. At the heart of the film is the figure of the eternal entertainer, the clown and the message is driven home with the refrain Kamaal dikhaana, Kamaal ka kaam hai (It’s no mean feat to keep everyone entertained). Through the film, SonyLIV has positioned itself as the theatre of emotions which has the ability to amplify every feeling and thought of the viewer with engaging and evocative content.

Sony LIV EVP and Head – Digital Business Uday Sodhi said, “For the last four years, SonyLIV has enjoyed a pioneering and undisputed leadership position in India’s digital entertainment industry. As OTT content becomes more ubiquitous, it is time for us to renew our brand focus and differentiate ourselves on the key facets our viewers identify us by; that of providing them rich, stimulating and thought-provoking entertainment.”

“We pioneered the concept of original web-series in the country and have also been instrumental in bringing audiences closer to the most popular sporting action from across the world. We decided to, therefore, re-energise our brand identity in conjunction with these USPs and clearly establish SonyLIV as the ultimate provider of entertainment, irrespective of screen, genre or audience segment. Our new positioning, ‘We LIV to Entertain’ is sure to connect with one and all.

Source:

___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  General News: Animal Planet unveils new programming line-up, brand identity, Tamil audio channel nairrk 0 600 07-15-2019, 02:12 PM
Last Post: nairrk
  General News: SPNI revises channel pricing, unveils new bouquets for the MRP regime nairrk 0 675 12-27-2018, 12:48 PM
Last Post: nairrk
  General News: Sony unveils programming initiatives for Ind-Aus series nairrk 0 648 11-20-2018, 10:18 AM
Last Post: nairrk
  General News: Zee Kannada unveils new brand identity, launches HD channel nairrk 0 968 11-06-2018, 10:50 AM
Last Post: nairrk
  General News: Animal Planet to sport new brand identity from 28 Oct nairrk 0 734 10-17-2018, 03:58 PM
Last Post: nairrk
  General News: Comedy Central unveils brand new prime-time line-up nairrk 0 691 09-28-2018, 03:15 PM
Last Post: nairrk
  General News: ZEEL unveils MRP, bouquet rates of channels under new tariff regime nairrk 0 764 09-04-2018, 08:08 PM
Last Post: nairrk
  General News: ZEEL plans to bring English GEC Zee Café under ‘&’ brand nairrk 0 910 08-06-2018, 12:13 PM
Last Post: nairrk
  General News: Star Plus unveils new look, Alia Bhatt as brand campaign face nairrk 0 601 05-28-2018, 11:15 AM
Last Post: nairrk
  General News: Star Maa unveils new logo for Big Boss Telugu S2 nairrk 0 782 05-14-2018, 01:59 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement