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General News Star India revamps second Malayalam GEC Asianet Plus
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MUMBAI: Malayalam GEC Asianet Plus has undergone a revamp with a fresh logo and a new programming line-up. The channel, which is currently hovering at 100+ GRPs, plans to take on Surya TV, Mazhavil Manorama, and Flowers TV.

Asianet is the market leader in Kerala followed by Flowers TV, Surya TV, and Mazhavil Manorama. While Asianet is heads and shoulders above the competition, Star is gearing up Asianet Plus to compete with other channels. The broadcaster plans to hold the lion’s share of the market between the two GECs.

In its new avatar, which was unveiled on 23 July, the channel is offering a wide variety of content across genres. The new programming line-up includes comedy show ‘Comedy Star Plus’, ‘Labor Room’, ‘Nattile Tharam’ and ‘Idivettu Somanum Thadivettu Shajiyum’.

Speaking about the revamp, Asianet Senior Vice President Reju Ramachandran said, “We have revamped the channel with new logo and programming. We have increased our investment in the channel and we are looking to position it slightly as a youth GEC. We are also increasing our in-house non-fiction content. We are around 100-120 GRPs compared to Asianet which is at 1000 GRPs and Surya is around 350 GRPs, so we have around 10 to 6% of the market share.”

‘Comedy Star Plus’ is a one and half hour comedy reality show to hunt for Kerala’s best comedian/team. The show airs every Monday-Thursday at 8 pm whereas ‘Labor Room’ is another non-scripted show which airs every Friday at 8 pm. It is a game show that allows parents to answer questions to win prizes for their child while the mom is in labour. The top prize is a Rs 5 lakh college scholarship for the newborn baby.

With ‘Nattile Tharam’, the channel is trying to find out superstars/extraordinary peoples of various places. The non-scripted show will air at 9 pm, every Friday.

Idivettu Somanum Thadivettu Shajiyum is a comedy skit based programme which will broadcast at 7.30 pm every Saturday.

With the launch of these three non-fiction shows, the channel will have a total of seven shows in its prime-time programming. The channel already airs three weekly shows and an extended version of Bigg Boss which airs on its parent channel Asianet.

Currently, the channel’s programming starts with Bigg Boss Plus at 7 pm and ends at 10.30 pm with Comedy Time.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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