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General News Star Jalsha devises special campaign, anthem for 10th-anniversary celebration
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[Image: Star-Jalsha-10-YRS-cover-430x242.jpg]

MUMBAI: Star India’s Bengali GEC Star Jalsha is celebrating its 10th anniversary with a special campaign featuring the channel’s iconic character and a special anthem.

The anthem has been written and composed by Anindya Chatterjee and co-sung by Lopamudra Mitra. The channel is also launching a launching a music video that will embody the bond of love and laughter that Star Jalsha shares with the audience of Bengal.

The channel has devised a 360-degree promotional plan for the 10th-anniversary celebration. A series of thematic creative renditions have been developed while the channel has included 10Years in its channel packaging beginning 8th September.

Star Jalsha and Jalsha Movies EVP and channel head Sagnik Ghosh said, “As we step into the next decade, we promise to create newer dreams and usher fresh stories of change. Our celebrations will be incomplete without our viewers.”

Star Jalsha was launched on 8 September 2008. The brand revitalised itself with a refresh campaign in 2012 with the reinforcement of the ‘Chalo Paltai’ tagline and an integrated marketing campaign to drive home Star Jalsha’s progressive storytelling credo.

The channel has delivered some breakthrough content both in terms of genres like fantasy (Kiranmala), musicals (Gaane Opaare, Potol Kumar Gaanwala) and mythology (Bhakter Bhagobaan Sri Krishna) as differentiated iconic female characters like Jhilik (Maa), Baahaa (Ishti Kutum), Potol (Potol Kumar Gaanwala), Pakhi (Bojhena Sey Bojhena) and Joba (Ke Apon Ke Por).

In the past decade, Star Jalsha has also revolutionised content-creation trends by introducing male characters who champion the woman or the family’s cause – starting with Aparajito which was ahead of its times in 2011 and more recently with blockbuster characters like Khokha Babu, Bhojo Gobindo and Gopal Bhar.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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