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General News Star Plus releases first look campaign for ‘Ted Talks India Nayi Soch’
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MUMBAI: Hindi GEC Star Plus has released the first look of the marketing campaign for its upcoming series ‘Ted Talks India Nayi Soch’, which will be hosted by Bollywood star Shah Rukh Khan.

The central idea of the first look campaign is based on #DontKillIdeas. The broadcaster has created two films ‘Gudiya’ and ‘Bobby Ka Idea‘ which focus on how ideas that could have potentially provided a way out of the drudgery of life are systematically discouraged and killed.

The films have beaen conceptualized by the creative agency Leo Burnett India and directed by Nitesh Tiwari of ‘Dangal’ fame.

The campaign is based on the insight that social conditioning, rote learning and risk aversion are the culprits that stop us from letting our ideas come to life, which sometimes comes in the way of us realising our vision to be an innovation powerhouse.

Star India president consumer strategy and innovation Gayatri Yadav said, “It’s an important and pertinent message from the brand that encourages new thinking (Nayi Soch), about how a seemingly ordinary idea comes with the immense power to transform lives.”

Star Plus business head Narayan Sundararaman noted, “Ideas are often dismissed as figment of people’s imagination. Yet, every great achievement, discovery or invention starts with an idea. It’s time we put a premium on ideas. All of us at some point in time or the other have been victims of our ideas being killed or have been responsible for killing ideas. These simple slice of life films bring out this point vividly and with a disarming charm.”

Star Plus and the global digital platform for ideas – TED, had come together to India to create a unique collaboration never seen before on Television.

A limited edition series Ted Talks India Nayi Soch, launching 10 December will span across 7 Sundays, is all set to inspire the nation to embrace and celebrate ideas. It will also stream on Hotstar.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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