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General News Star Sports 1 Kannada likely to launch on 30 December
#1
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MUMBAI: After announcing the launch of Star Sports 1 Telugu, Star India is all set to unveil its fourth regional channel after Star Sports 1 Hindi, Star Sports 1 Tamil and Star Sports 1 Telugu (launching on 7 December). The next language market of focus for the company is Kannada and the channel is likely to go on air on 30 December 2018, a source close to the development informed Indiantelevision.com.

Star Sports 1 Kannada testing is in process on AsiaSat 7 at 105 degree east. Star Sports 1 Telugu is also being tested on the same satellite.

Star India's attempt at securing an exclusive sports channel for its Kannada viewers didn’t see the light of day for the 11th season of IPL. Regulatory hurdles made the broadcaster switch the Kannada feed to Star Suvarna Plus.

In an interview with Indiantelevision.com, Star Sports CEO Gautam Thakar had said that Kannada and Telugu were going to be priority language markets.

Under the new tariff order, Star Sports 1 Kannada (30 December) and Star Sports 1 Telugu (7 December) have been priced at Rs 19 for TV consumers.

In September this year, Star Sports also launched Star Sports 3, a multi-lingual channel in place of Channel V.

Towards the end of last year Star India contemplated taking Channel V off air, with Star Sports 1 Kannada as its substitute, with 16 November 2017 having been fixed as the launch date.

However, the broadcaster was unable to get the necessary approval from Ministry of Information and Broadcasting (MIB).

Star Sports currently boasts of 14 channels, including Star Sports 1 Telugu, in its bouquet, with nine Standard Definition (SD) and five High Definition (HD) channels. Star Sports 1 Kannada will increase the count to 15.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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#2
Star Sports 1 Kannada to launch on 29 Dec

MUMBAI: Star India’s long overdue Kannada sports channel Star Sports 1 Kannada is all set to launch on 29 December. The launch comes close on the heels of the launch of Star Sports 1 Telugu on 7 December.

Like Star Sports 1 Telugu, the Kannada sports channel also carries an MRP of Rs 19.

Star Sports 1 Kannada has been in the works for more than a year now. In fact, Star had got the approval to launch the channel in April this year. The original plan was to shut down Channel V and launch Star Sports 1 Kannada as a replacement. Channel V was indeed shut down, however, Star Sports 1 Kannada launch was held up due to lack of regulatory approval.

Star India MD Sanjay Gupta had recently said that Star Sports 1 Kannada will be launched shortly followed by Star Sports 1 Malayalam, Star Sports 1 Bengali, and Star Sports 1 Marathi. The broadcaster currently has three regional sports channels namely Star Sports 1 Hindi, Star Sports 1 Tamil, and Star Sports 1 Telugu.

“We launched Star Sports in Hindi followed by Tamil. Recently, we added Star Sports 1 Telugu. We are launching Star Sports in Kannada followed by Bengali, Malayalam, and Marathi. We are trying to make sports accessible to every consumer in their language at an affordable price,” Gupta had said.

He had also stated that the new tariff order will bring about the biggest change in the way sports content is being offered. Gupta noted that consumers are paying lot more for sports content because of transparency and tiering issues. Sports has always been at the higher end of the packing tier thereby making out of reach for mass customers.

“Sports has been built on the back of few consumers watching it at a very high price. What we are saying is that a lot more people should buy sports but at a lot cheaper prices. This is not a way to earn more revenue for us. This is a way to ensure fundamentally a lot more sports is consumed which they deserve.”

Star Sports 1 Kannada will air events such as the Indian Premier League (IPL), BCCI and ICC tournaments, Indian Super League (ISL), Pro Kabaddi, Premier Badminton League (PBL), and Karnataka Premier League (KPL).

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
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