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General News Star Sports launches TVC for playoffs
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MUMBAI: As the Indian Premier League (IPL) 2018 enters the business stage, official broadcaster Star Sports has launched a new TVC pegged as ‘Race To Playoffs’ establishing how every two points matter at this stage.

The national TVC mastered in seven languages namely Marathi, Tamil, Telugu, Malayalam, Bengali, Kannada, and Hindi, showcases 2 times tables that the nation is reciting, portrayed on a chalkboard, emphasizing the fact that every two points matter in the run-up to the playoffs. The campaign highlights the closely fought contests between teams as they compete for the coveted title of IPL championship.

The ‘Race to playoffs’ TVC is the perfect build-up to the playoffs for IPL 2018, doing well to highlight the unpredictability of the tournament at this stage and the extent of fan anticipation and dedication for cricket and IPL.

The national TVC ‘Kaun Banayega Apni Jagah Playoffs Mein? Or Race to Playoffs’ has been conceived, conceptualised and directed by the Star Sports in-house Creative Team with music done by Pankaj Awasthi.

The playoffs for IPL 2018 promises to be an exceptional spectacle where the Best vs Best take on each other. Expect each match to be an action-packed experience with unpredictable results.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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