Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Star launches India’s first Tamil sports channel
#1
Advertisement
[Image: screenshot-www.televisionpost.com_2017-05-30_07-.jpg]MUMBAI: Star has launched India’s first Tamil sports channel. Named Star Sports Tamil 1, this is Star India’s second regional-language sports channel after Hindi.

Star’s sports channels in Hindi were Star Sports 3 and Star Sports HD 3. The two channels have now been renamed Star Sports Hindi 1 and Star Sports Hindi 1 HD.

The first major event on Star Sports Tamil 1 will be the ICC Champions Trophy 2017. Other properties that will air on the channel are Tamil Nadu Premier League (TNPL 2.0), Pro Kabaddi Season 5 and Indian Super League (ISL).

The channel will provide curated Tamil content localised to Tamil super stars – R. Ashwin, M S Dhoni, TNPL stars, and stars from Chennaiyin FC.

A 360-degree marketing campaign, #MachiAreYouReady (Buddy, are you ready), has commenced along with the launch of the channel. A tribute to the multi-sport culture of the state, the campaign underlines Tamil pride and is rich with nuances such as the presence of the soil of Tamil Nadu in the TVC. The campaign will be supplemented by comprehensive, high-impact promotions on radio, TV, print, digital and OOH.

Mahendra Singh Dhoni, Tamil Nadu’s favourite cricketer and Indian sports icon, a Star Sports ambassador, is featuring prominently in the campaign. Thala Dhoni embodies the pride, valour and sportsmanship of the Tamil culture.

A Star India spokesperson said, “Tamil Nadu is a unique market with high affinity to language content and very distinctive viewing habits. Star India’s strong presence in the state has helped us understand the pulse of the Tamil sports fans. Star Sports Tamil is an extension of our belief to give people more relevant regional sports content and celebrate the ‘Tamizh’ culture. This is another resolute step in our constant endeavour to bring fans closer to sports.”

The channel will feature content exclusively packaged with a line-up of eminent Tamilian hosts and commentators from the sports fraternity such as K Srikkanth, L. Sivaramakrishnan, S. Badrinath, S Sriram, S Ramesh, H Badani. Star Sports Tamil will be available on leading DTH and cable operators across Tamil Nadu as well as rest of India.

Source:

___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Star introduces six new bouquet packs, plans to launch Star Sports 1 Bangla by Mar nairrk 0 149 Yesterday, 10:28 AM
Last Post: nairrk
  General News: BloombergQuint launches premium news subscription service ‘BQ Blue’ nairrk 0 102 02-20-2019, 08:59 AM
Last Post: nairrk
  General News: ABCPL set to launch Hindi news channel TV9 Bharatvarsh in March nairrk 0 162 02-17-2019, 09:29 AM
Last Post: nairrk
  General News: TDSAT allows Veecon to use ‘Tiranga TV’ name for its English news channel nairrk 0 152 02-16-2019, 09:12 AM
Last Post: nairrk
  General News: Star Movies Kids is the new kid on the block nairrk 0 343 01-20-2019, 12:29 PM
Last Post: nairrk
  General News: Cartoon Network India partners Zapak to launch Ben 10 mobile game nairrk 0 259 01-17-2019, 07:03 PM
Last Post: nairrk
  General News: DD partners DST to launch DD Science, India Science initiatives nairrk 0 298 01-17-2019, 12:33 PM
Last Post: nairrk
  General News: Disney India to launch new kids channel Marvel HQ in place of Disney XD nairrk 0 352 01-16-2019, 12:15 PM
Last Post: nairrk
  General News: Republic Bharat launches maiden campaign ‘Poochta Hai Bharat’ nairrk 0 172 01-15-2019, 02:55 PM
Last Post: nairrk
  General News: Star Sports to have six language feeds for AFC Asian Cup UAE 2019 nairrk 0 346 12-29-2018, 08:54 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement