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General News Star to bring multiplex strategy to small screen with launch of Star Gold 2
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MUMBAI: Broadcaster Star India aims to bring the multiplex strategy to the small screen with the launch of the new Hindi movie channel Star Gold 2. Launching on 1st February, Star Gold 2 will have SD as well as HD feeds.

Star Gold 2 will replace Movies OK, which is being shut down. Star Gold 2 and Star Gold 2 HD are priced at Rs 2 and Rs 5 respectively.

In what it said is an industry-first move, the network is introducing movie theatre’s multiplex strategy to the small screen, enabling it to showcase the myriad premieres of the newly acquired Bollywood movies on both Star Gold and Star Gold 2.

Star Gold has acquired 25 recently released blockbusters and upcoming Bollywood movies of 2020, further strengthening its library of over 1500 titles including ‘Tanhaji: The Unsung Warrior’, ‘Baaghi 3’, ’83’, ‘Angrezi Medium’ and ‘Panga’. Viewers will be able to enjoy films starring the likes of Ranveer Singh, Deepika Padukone, Akshay Kumar, Alia Bhatt, and Hrithik Roshan.

“Consumers are at the front and center of everything we do. Having acquired the latest top quality Bollywood content of 2020, it made perfect business sense to launch a second screen to be able to showcase the best of Hindi cinema to our viewers,” said Star India executive VP, GM Hindi Movies Business Hemal Jhaveri.

Televsisionpost
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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